Sponsorship roundup: Liverpool, Fulham, Leverkusen
The trio of clubs announce new and extended partnerships.
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Sports Betting
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Sports Betting
IMG Arena lands BBL betting data and streaming rights
The betting division of IMG will deliver data from over 214 games per season under a multi-year deal.
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Infront leverages rights portfolio with new betting service
Content and sponsorship agreements are already in place with over 20 bookmakers.
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ETTU partners with Sportradar Integrity Services
The two parties have entered into a multi-year bet monitoring agreement.
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White in as CMO of betting and gaming at Fanatics
The appointment comes as Fanatics prepares to enter the gambling and gaming sector.
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FanDuel and WNBA in multi-year partnership extension
The renewal builds on the original deal struck between FanDuel and the WNBA five years ago.
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Genius in extensive data deal with MaximBet
MaximBet has the right to use data from the numerous sports properties in the Genius portfolio.
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LiveScore Group nets £50m expansion boost from Ringier
The deal, described by the pair as a “landmark strategic partnership,” values LiveScore Group at £500 million.
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