Baseball

Media

MLB.TV sets streaming viewership record for Opening Day

More than 172 million minutes of live games were consumed by viewers on the first day of the 2023 season.

Susan Lingeswaran

Media

Bally’s in landmark MiLB media rights and sponsorship deal

Sponsorship

MLB drafts in Wieden+Kennedy as agency of record; agrees CBA with Minor League

Sponsorship

MLB establishes authorized ticket marketplace program with StubHub as first partner

Media

FuboTV to carry MLB.TV; Apple TV+ games to air behind paywall and on DirecTV

Media

World Baseball Classic final delivers record US viewership

Sponsorship

MLB in innovative replay review-focused Zoom partnership

Media

DSG files for bankruptcy, to be spun out from Sinclair

Media

FanDuel app to stream live MLB games as part of new betting partnership

Susan Lingeswaran

Media

MLB adds three executives to new Local Media Department

Susan Lingeswaran

Event Bidding And Hosting

SeatGeek replaces StubHub as MLB’s ticketing partner

Comment

Understanding the prominence of stadium naming rights deals in North America

Sponsorship

MLB’s Rangers hire CSM to find first jersey patch sponsor

Media

World Baseball Classic increases Japan coverage with Amazon and J Sports deals

Susan Lingeswaran

Sponsorship

MLB’s Red Sox land MassMutual as jersey patch sponsor

Susan Lingeswaran

News

Disney buys MLB’s remaining 15% stake in streaming firm BAMTech for $900m

Susan Lingeswaran

News

Nike and Fanatics agree merchandise deal with Japanese baseball’s Giants

Sponsorship

NBA’s Warriors suspend FTX sponsorship, MLB seeks legal advice

Personnel

MLB’s Marlins bring in O’Connor as president of business operations

Euan Cunningham

Press Releases

The IV U-23 Baseball World Cup 2022 Begins Amidst Great Excitement on October 13th at the Tianmu Baseball Stadium

Sponsorship

MLB in partnership firsts with Charlotte’s Web and Sage; Reds partner with BetMGM

Media

Twitter to provide live look-ins of MLB playoff games

Media

MLB.TV sets streaming viewership record; Google Cloud partnership expanded

Media

BBC lands MLB digital rights in five-year deal

News

MLB’s Baltimore Orioles sign 10-year retail partnership with Fanatics

Susan Lingeswaran

Comment

How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting

Tom Subak-Sharpe

Event Bidding And Hosting

MLB taps CSM to deliver revived London Series

Susan Lingeswaran

Sponsorship

New York Yankees using Legends to find first-ever jersey patch sponsor

Euan Cunningham

Sponsorship

MLB’s Phillies enlist Two Circles to secure jersey sponsor

Media

MLB.TV breaks viewership record for start of 2022 season

Susan Lingeswaran

Event Bidding And Hosting

MLB brings in Sorare to create exclusive NFT game

Euan Cunningham

Media

MLB to be shown in Venezuela by SimpleTV

Event Bidding And Hosting

MLB cancels season openers after CBA talks with players collapse

Sponsorship

MLB and Adobe expand partnership with focus on fan experiences

Euan Cunningham

Media

MLB World Series viewership remains low despite rise from last year

News

Fanatics-backed Candy Digital brings in $100m through Series A funding

Euan Cunningham

Media

MLB eyes national streaming platform as cable alternative for in-market games

Personnel

MLB hires former Disney exec Timpone as marketing head