News Whoop adds Boston Red Sox to partnership slate The deal will run between the 2026 and 2028 MLB seasons. Susan Lingeswaran
Analyst Comment The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports Tom Subak-Sharpe
Sponsorship Dodgers close in on field naming partnership, Zalupski’s DFH partners Rays Alex Donaldson
Sponsorship Shinhan Bank retains title sponsorship of baseball’s KBO League until 2037 Susan Lingeswaran