Baseball

News

Panini files anti-trust lawsuit against Fanatics amid trading card dispute

Fanatics is set to replace Panini as the exclusive licensee of the NBA and NFL from 2026.

Susan Lingeswaran

Media

Chicago Cubs launch streaming offer through Marquee Sports Network

Personnel

Manfred to remain MLB commissioner through 2028 season

Features

Deal focus: MLB takes control of Diamondbacks broadcasts from DSG

Media

MLB takes over Diamondbacks broadcasts from DSG

Media

Record-low MLB All-Star Game viewing figures for second year running

Sponsorship

Starr Insurance expands Yankees tie-up to become signature partner

News

MLB 2024 London Series to feature Mets-Phillies

Features

Going global: MLB banks on London to revive its international ambitions

Susan Lingeswaran

Media

FuboTV adds to MLB portfolio with Cardinals deal

Euan Cunningham

Media

DSG ordered to pay MLB contracts, MLB-MLBPA partner on player marketing

Susan Lingeswaran

Media

MLB takes control of San Diego Padres broadcasts after DSG missed payment

Susan Lingeswaran

Media

MLB.TV sets streaming viewership record for Opening Day

Susan Lingeswaran

Media

Bally’s in landmark MiLB media rights and sponsorship deal

Sponsorship

MLB drafts in Wieden+Kennedy as agency of record; agrees CBA with Minor League

Sponsorship

MLB establishes authorized ticket marketplace program with StubHub as first partner

Riccardo Bresaola

Media

FuboTV to carry MLB.TV; Apple TV+ games to air behind paywall and on DirecTV

Media

World Baseball Classic final delivers record US viewership

Sponsorship

MLB in innovative replay review-focused Zoom partnership

Euan Cunningham

Media

DSG files for bankruptcy, to be spun out from Sinclair

Media

FanDuel app to stream live MLB games as part of new betting partnership

Susan Lingeswaran

Media

MLB adds three executives to new Local Media Department

Susan Lingeswaran

Event Bidding And Hosting

SeatGeek replaces StubHub as MLB’s ticketing partner

Comment

Understanding the prominence of stadium naming rights deals in North America

Sponsorship

MLB’s Rangers hire CSM to find first jersey patch sponsor

Media

World Baseball Classic increases Japan coverage with Amazon and J Sports deals

Susan Lingeswaran

Sponsorship

MLB’s Red Sox land MassMutual as jersey patch sponsor

Susan Lingeswaran

News

Disney buys MLB’s remaining 15% stake in streaming firm BAMTech for $900m

Susan Lingeswaran

News

Nike and Fanatics agree merchandise deal with Japanese baseball’s Giants

Sponsorship

NBA’s Warriors suspend FTX sponsorship, MLB seeks legal advice

Personnel

MLB’s Marlins bring in O’Connor as president of business operations

Euan Cunningham

Press Releases

The IV U-23 Baseball World Cup 2022 Begins Amidst Great Excitement on October 13th at the Tianmu Baseball Stadium

Sponsorship

MLB in partnership firsts with Charlotte’s Web and Sage; Reds partner with BetMGM

Media

Twitter to provide live look-ins of MLB playoff games

Media

MLB.TV sets streaming viewership record; Google Cloud partnership expanded

Media

BBC lands MLB digital rights in five-year deal

News

MLB’s Baltimore Orioles sign 10-year retail partnership with Fanatics

Susan Lingeswaran

Comment

How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting

Tom Subak-Sharpe