Soccer

News

Wiesenhof maintains German soccer presence with DFB-Pokal deal

The sponsorship deal will cover both the men's and women's competitions starting in the 2026-2027 season.

Media

Saran snaps up FIFA Women’s World Cup rights in 24 territories

Sponsorship

US Soccer adds wearable tech firm Oura to World Cup sponsorship push

News

NWSL awards Columbus expansion franchise to Haslam-led consortium

Media

DAZN to continue Pro League coverage through 2026-27 season

News

SFL becomes latest European league to utilize Genius Sports AI solutions

Sponsorship

Brentford upgrade Indeed to shirt sponsor ahead of betting ban

Media

KBS ensures FTA World Cup coverage in South Korea through JTBC deal

Media

Norwegian soccer rights value up in new five-year domestic deals

Sponsorship

Aspetar deepens AFC ties with global sponsorship

Susan Lingeswaran

News

Lazio lands Polymarket as shirt sponsor until 2028

Susan Lingeswaran

News

Canada soccer continues pre-World Cup sponsorship push with Samsung deal

Media

Streamer Llanos to broadcast Copa del rey final in YouTube first

News

PIF sells majority stake in Al-Hilal, considers pulling LIV funding

Sponsorship

Chelsea extend training kit agreement with BingX for 2026-27 season

Susan Lingeswaran

Media

DFB to launch 24/7 pay-TV channel in May

Euan Cunningham

Media

Netflix lands exclusive Gold Cup rights in Mexico through 2029

News

AFA adds Nexo as LATAM crypto partner ahead of World Cup

Susan Lingeswaran

Media

VTV retains FIFA World Cup rights in Vietnam

Euan Cunningham

Media

Serie A expands Deltatre deal, clubs back Malago for FIGC presidency

Features

Deal Focus: Nike closes in on UEFA ball deal to end Adidas’ reign

Susan Lingeswaran

News

AB InBev boosts World Cup activity with Canada Soccer deal

Susan Lingeswaran

Media

EBU secures another FIFA deal with Women’s World Cup rights

Euan Cunningham

Media

SportyTV snaps up pay-TV World Cup rights in South Africa

Media

LaLiga launches five-season rights tenders in seven European countries

Euan Cunningham

News

Arsenal team up with Facebook, WhatsApp in global partnership

Sponsorship

Nike enters exclusive talks to take over UEFA match ball contract

Susan Lingeswaran

Sponsorship

MLS and Vision Insights in sponsorship analysis tie-up

Euan Cunningham

News

Report: Topps to take licenses for heavyweight soccer quartet from Panini

Euan Cunningham

Media

Fox renews Concacaf rights in Mexico through 2030

News

FIFA brings in first-ever prediction markets partner for World Cup

Euan Cunningham

Sponsorship

Newcastle land first training ground naming partner with £18m Knox deal

Betting

Polymarket lands LaLiga as first European soccer league partner

Susan Lingeswaran

Financial

Chelsea suffer biggest pre-tax loss in EPL history, Spurs also confirm loss

Euan Cunningham

News

Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup

Media

Austrian Cup gets additional FTA coverage through ProSiebenSat.1 deal

News

Mercury13 looks to centralize sponsorship activity with PlayMaker deal

Euan Cunningham

News

NWSL boosts commercial team with new hires; Rising Cup gets ION coverage

Susan Lingeswaran

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