Villarreal taps Sportfive to lead virtual advertising efforts
Sportfive will focus on maximizing the club’s advertising inventory across home matches.
Soccer
LaLiga bolsters Nordics presence with Disney+, TV2 deals
Euro soccer sponsorships: Arsenal, Spurs, Fiorentina, RC Deportivo
Gasol completes €55m Liga F investment despite Real Madrid dissent
Zee continues sports market re-entry with multi-year Bundesliga rights deal
Everton add CMC Markets as main sponsor, Stake shifts to sleeve deal
LAFC sells Swiss side Grasshopper after fan protests, citing consolidation
West Ham retain Boyle Sports as principal partner after relegation
