Summer Olympics

Deal focus: Paris 2024 strikes major commercial deal with LVMH

Each week, a deal is selected that illustrates the themes driving change in the sports industry. They may not always…

WBD promises ‘most immersive and comprehensive’ Olympic coverage for Paris 2024

Warner Bros. Discovery (WBD), the global media and entertainment giant, has vowed to provide the “most immersive and comprehensive” coverage…

Paris 2024 nets LVMH as a premium sponsor

French luxury brand LVMH has been announced as a premium partner for the Paris 2024 Olympic and Paralympic Games.As part…

Stoss replaces Morariu as chair of IOC’s Future Host Commission

Austrian Karl Stoss has replaced Octavian Morariu as chair of the International Olympic Committee’s (IOC) Future Host Commission (FHC).Morariu, of joint…

Air France continues Olympic association as Paris 2024 sponsor

Air France, the national carrier, has been unveiled as the latest sponsor of the 2024 Olympic and Paralympic Games in…

Caisse des Dépôts deepens Paris 2024 ties as official partner

Caisse des Dépôts, the French public sector financial institution, has been named as an official partner of the 2024 Olympic…

Arena Group on board as official supporter for Paris 2024

Arena Group, the UK-based events company that provides temporary structures and seating at major sporting events, has become an official…

Paris 2024: IOC still without firm position on Russian, Belarusian athletes

The International Olympic Committee (IOC) has updated but not significantly altered its stance on the participation of Russian and Belarusian…

Sheikh Talal in as OCA president amid controversy

Sheikh Talal Fahad Al Ahmad Al-Sabah of Kuwait has controversially replaced his brother as president of the Olympic Council of…

UCI’s Lappartient elected French Olympic Committee president

David Lappartient, president of the International Cycling Union (UCI) governing body, has been named as the new French Olympic Committee…