Paris Olympics 2024: It doesn’t pay to win gold
Winning an Olympic gold medal is the pinnacle of most athletes’ careers, compensating years of unwavering commitment, dedication, and sacrifice.…
Winning an Olympic gold medal is the pinnacle of most athletes’ careers, compensating years of unwavering commitment, dedication, and sacrifice.…
World Athletics president, Sebastian Coe, in introducing prize money is looking to channel greater reward to its biggest stars, enabling…
As a sporting competition based around unity and friendship, one of the biggest areas of concern for the Olympics in…
Each week, a deal is selected that illustrates the themes driving change in the sports industry. They may not always…
Warner Bros. Discovery (WBD), the global media and entertainment giant, has vowed to provide the “most immersive and comprehensive” coverage…
French luxury brand LVMH has been announced as a premium partner for the Paris 2024 Olympic and Paralympic Games.As part…
Austrian Karl Stoss has replaced Octavian Morariu as chair of the International Olympic Committee’s (IOC) Future Host Commission (FHC).Morariu, of joint…
Air France, the national carrier, has been unveiled as the latest sponsor of the 2024 Olympic and Paralympic Games in…
Caisse des Dépôts, the French public sector financial institution, has been named as an official partner of the 2024 Olympic…
Arena Group, the UK-based events company that provides temporary structures and seating at major sporting events, has become an official…