Sectors

News

Estrella Damm to sponsor 37th America’s Cup and Team New Zealand

The beer brand will gain visibility at the preliminary regatta and main event in Barcelona.

Susan Lingeswaran

News

Germany to host 2027 IIHF World Championship

News

Canfranc to host 2025 World Mountain and Trail Running Championships

Media

Infront opens sales process for multiple sports properties in Nordics

Sponsorship

Freenet added as partner of Men’s EHF Euro 2024

Media

Dyn in four-year sub-licensing deal with ARD and ZDF

News

FIS Games to debut in 2028, hosting bid process launched

Sponsorship

Krys renews Tour de France white jersey sponsorship, extends to women’s race

American Football

Betting

Genius Sports adds ELF to American football portfolio

Susan Lingeswaran

News

Tom Brady to acquire minority stake in Raiders

Media

European League of Football partners with Endeavor Streaming, AWS, Euronics

Baseball

Media

MLB.TV sets streaming viewership record for Opening Day

Susan Lingeswaran

Media

Bally’s in landmark MiLB media rights and sponsorship deal

Sponsorship

MLB drafts in Wieden+Kennedy as agency of record; agrees CBA with Minor League

Basketball

Media

Eurovision Sport lands rights to FIBA 3×3 events in two-year deal

News

Rwanda to host 2023 FIBA Women’s AfroBasket

Media

Deutsche Telekom adds to basketball offering with women’s EuroBasket

Combat Sports

News

IBA suspends New Zealand, Dutch, German, Swedish national federations

Euan Cunningham

Features

Is Karate Combat showing us the future of web3 engagement in sport?

Media

DAZN extends tie-up with Hexagone MMA

Euan Cunningham

Cricket

Personnel

Sanjay Patel to leave role as The Hundred boss for ECB

Euan Cunningham

Sponsorship

BCCI confirms Adidas as new kit supplier

Euan Cunningham

Sponsorship

PayTM in as ticketing partner for IPL playoffs and final

Euan Cunningham

Esports

News

Sportfive continues EA relationship as sales partner for EA Sports FC

Riccardo Bresaola

Personnel

OL Groupe, Spirit to create women’s soccer multi-club entity

Euan Cunningham

News

EU approves Microsoft’s acquisition of Activision Blizzard

Golf

News

Bieber, Khaled, Macklemore among newly announced TMRW investors

Sponsorship

Coca-Cola renews PGA Tour partnership for another five years

Susan Lingeswaran

Media

Sky Sports renews US Open Championship rights for three years

Motorsport

News

Honda in as F1 engine partner for Aston Martin from 2026

Susan Lingeswaran

Personnel

Dodds to replace Reigle as Formula E CEO

Susan Lingeswaran

News

F1’s Emilia-Romagna Grand Prix off due to flooding

Euan Cunningham

Olympics

Media

Rai secures Italian rights to Olympic Games through 2032

Susan Lingeswaran

News

Second ticketing phase for Paris 2024 sees 20 sports sold out

Susan Lingeswaran

Sponsorship

Groupe ADP in as Paris 2024 official partner

Euan Cunningham

Rugby Union

News

FFR shifts Six Nations home matches away from Paris

Susan Lingeswaran

Features

PR7s looking to lead the charge for rugby in the US

Susan Lingeswaran

Media

Viaplay partners SuperSport for co-produced URC Grand Final, renews Play deal

Soccer

Comment

Promotion for Luton or Coventry is a fairytale story that ends with huge financial rewards

Sponsorship

Google in three-year women’s soccer deal with DFB

Euan Cunningham

Sponsorship

Adidas strengthens MLS ties with Leagues Cup sponsorship

Tennis

Media

TV 2 renews ATP Tour deal as Rune interest grows with Djokovic scalp

News

Seville to host Billie Jean King Cup Finals in multi-year deal

Euan Cunningham

Personnel

WTA Ventures brings in Sky executive Sorti as CEO

Susan Lingeswaran