Features

Features

Deal Focus: Nike closes in on UEFA ball deal to end Adidas’ reign

The dealPan-European soccer’s UEFA governing body announced last week it had entered exclusive negotiations with US sportswear giant Nike to…

Susan Lingeswaran

Features

London Calling: How the Lions can step up to the continental stage

News

Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup

Features

Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count

Features

Explainer: How Viagogo’s open distribution model is galvanizing ticketing

Features

Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers

Features

Op-Ed: How do brands turn global sporting moments into enduring connections

Features

Explainer: Why a boxing promoter is turning to soccer talent representation

Features

In the Boardroom: Aston Martin Formula 1 Team

Features

Op-Ed: Will Tottenham’s poor season see sponsors heading for the exit?

Euan Cunningham

Features

Explainer: How Carlsberg keeps Liverpool partnership fresh after three decades

Features

Deal Focus: Chelsea continue short-term shirt sponsorships with IFS deal

Features

From Paris to the world: PSG’s mission to become a global lifestyle brand

Features

Op-Ed: How brands can drive relevance beyond the closing ceremony

Features

Explainer: Begin’s non-cricket rights push and piracy battle in Pakistan

Features

Op-Ed: Turning a moment into a movement at the ICC Women’s T20 World Cup

Features

Op-Ed: The live sports streaming boom comes with a piracy problem

Features

Illustrating a partnership: How Spurs and SIT bring a 12-year deal to life

Features

Q&A: Athvance Capital co-founders Danny Menken and Karim Ben Rejeb

Features

Deep Dive: Real Madrid-UEFA peace deal ends European Super League

Susan Lingeswaran

Features

Deep Dive: Will NBCU make a success of Super Bowl LX?

Features

In the Boardroom: NBA’s Orlando Magic

Features

Op-Ed: How US Sport Is Building Cultural Relevance in Europe

Features

Kings League: Galvanizing Gen Z to Global Expansion

Features

Deep Dive: NBA Europe project gathers momentum

Features

Preview: Australian Open ready to serve up commercial success

Euan Cunningham

Features

Deep Dive: CSB looks to reset with Canadian soccer

Susan Lingeswaran

News

Op-Ed: Why the NBA’s Local Ratings Drop Signals a Streaming Shift

Features

Deal Focus: WTA secures major Mercedes-Benz sponsorship

Features

Explainer: Why Atlanta is all-in on the 2026 FIFA World Cup

News

Op-Ed: Why streaming is becoming the real battleground for fan loyalty

Features

Explainer: Why the Baller League is attracting private equity investment

Features

Deal Focus: Apollo takes 55% stake in Atletico Madrid

Euan Cunningham

Features

Storytime: How Fanatics is leveraging emotion to power global expansion

Features

Deal Focus: AC Milan and Inter complete San Siro purchase

News

Q&A with EMW Global CEO and founder Michael Rocha-Keys

Features

Preparation meets opportunity as PFL makes global mark

News

Op-Ed: Scale or fail – securing the future of live sports streaming

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close