How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting
Since the legalization of sports betting in 2018 after the Supreme Court of the United States (US) struck down a…
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‘Football’s coming Home’ AGAIN. Assessing the impact and evolution of women’s soccer after Euro 2022.
Women’s soccer has undoubtedly been growing at a fast pace over the past decade, with the standard of play improving…
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Inter Milan’s launching of their own OTT platform signifies a trend that many other teams are likely to adopt
Many teams are realizing that controlling their own content is key in an increasingly digital landscape, and the move is…
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Sporting events have yet to bounce back in terms of attendance – should the industry be concerned?
Following the COVID-19 pandemic, the expectation was that sporting events would be oversubscribed and tickets harder than ever to come…
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Emma Raducanu’s endorsement portfolio and marketability is on the rise compared to her female tennis peers
Since her first Grand Slam Victory at the US Open at the age of 18, Emma Raducanu has seen a…
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The partnership between Major League Soccer and Apple TV has been described as “a dream come true for MLS fans.”
North America’s Major League Soccer (MLS) has agreed a 10-year global media rights deal with tech giant Apple to stream…
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The debate on transgender athletes competing in elite sport and how the IOC have leant towards inclusivity
The International Olympic Committee has announced that all its sporting federations should set their own rules around gender inclusion.
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The MCC have come under fire for extortionate ticket prices for this summer’s cricket
Many sports are following the same trend of gradually making the game less affordable for its fans, and cricket has…
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