LIV Golf pits old money against new, and the commercial reality will bite eventually
The Saudi Arabia backed LIV Golf tour has upset many golf traditionalists, with many feeling that those competing are not…
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The importance of a women’s IPL tournament in boosting the commercial value of women’s cricket
After the success of The Hundred tournament and the Women’s Big Bash League, the Women’s IPL is long overdue.
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Oliver & Ohlbaum and Turnstile on how to optimize a commercial program
Over the last five years, we’ve seen sports improve their understanding and analysis of their commercial rights. The best no…
Jack Grealish to become the new David Beckham following recent Gucci partnership announcement
The player's stock continues to rise with the announcement of a new tie-up with Gucci.
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The NBA’s recent rise in viewing figures corrects a previously worrying trend
While the NBA has suffered from waning viewing figures in recent years, this season has proven to be a resurgence…
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The staggering rise and complete fall of soccer in China
The stated desire of China's Xi Jinping to host and win a World Cup by 2040 looks to be in…
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FIFA makes a play for more engagement with soccer fans with the launch of FIFA+ streaming platform
In April 2022 soccer’s world governing body joined the digital age and announced the launch of FIFA+, an over-the-top (OTT)…
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Katie Taylor vs Amanda Serrano is a landmark moment for women’s boxing and women’s sport
Ireland’s Katie Taylor has been a pioneer for women’s professional boxing since winning gold at the Rio Olympics in 2016.
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