PremiumAnalyst Comment How the NFL Draft became an entertainment powerhouse The NFL has poured resources into making the Draft an in-person spectacle. Tom Subak-Sharpe
PremiumAnalyst Comment How the Women’s Rugby World Cup changed the commercial trajectory of the Women’s Six Nations
PremiumAnalyst Comment The value of FIFA World Cup 2026 qualification as nations scramble for final places Jake Kemp
Analyst Comment The Hundred auction: A watershed moment for English cricket’s commercial model Olivia Snooks
Analyst Comment The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports Tom Subak-Sharpe
Analyst Comment JAS Premier League rights deal marks major shift in Vietnam after K+ collapse Peter Scrimgeour
Analyst Comment Premier League’s £450m ESPN deal highlights commercial power in South America, Caribbean Peter Scrimgeour
Analyst Comment Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry Tom Subak-Sharpe
Analyst Comment From hotels to homes: How Airbnb is reshaping the sports events hospitality model Olivia Snooks
Analyst Comment FIFA’s new club competitions struggle with acceptance and commercial appeal Jake Kemp
Analyst Comment Does the 2026 Deloitte Football Money League represent a new world order? Conrad Wiacek
Analyst Comment Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac Tom Subak-Sharpe
Analyst Comment When politics pick the venue: The risks of Trump’s World Cup relocation threats Tom Subak-Sharpe
Analyst Comment Los Angeles changes Olympic landscape again, with naming rights to enhance commercial offering Jake Kemp
Analyst Comment Canada: A true underdog story – From public fundraising to the Women’s Rugby World Cup final Jake Kemp
Analyst Comment Ban on online gambling partners forces Indian cricket to hunt for new revenue streams Olivia Snooks