Comment & Opinion

Analyst Comment

Super Bowl LX – commercialization at its peak as ad costs continue to soar

For many, the game is secondary to its commercialization, as people buy into advertising, and pre- and post-game entertainment, driving up costs.

Analyst Comment

Thursday night rugby: The Six Nations’ bold 2026 scheduling shift

Analyst Comment

Does the 2026 Deloitte Football Money League represent a new world order?

Analyst Comment

The broadcast value of an away Ashes series

Analyst Comment

Key trends to expect in women’s sport in 2026

Analyst Comment

Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac

Analyst Comment

FIFA World Cup 2026 receives strong demand despite outcry over prices

Analyst Comment

When politics pick the venue: The risks of Trump’s World Cup relocation threats

Analyst Comment

Betting scandals rock US sport

Analyst Comment

A new dawn for F1 in the US – Apple steps onto the grid

Peter Scrimgeour

Analyst Comment

Los Angeles changes Olympic landscape again, with naming rights to enhance commercial offering

Analyst Comment

What Went Wrong: The Sky Sports Halo Mess

Analyst Comment

NFL international games: A new opportunity for US sports networks

Tom Subak-Sharpe

Analyst Comment

LaLiga pulls the plug: Barcelona vs Villarreal Miami clash cancelled

Analyst Comment

Two months from the start of AFCON, Morocco readies to play host

Analyst Comment

Bundesliga adopts multi-layered media rights strategy in UK

Peter Scrimgeour

Analyst Comment

MLB expansion: A look at the frontrunners and their appeal

Tom Subak-Sharpe

Analyst Comment

Canada: A true underdog story – From public fundraising to the Women’s Rugby World Cup final

Analyst Comment

Ban on online gambling partners forces Indian cricket to hunt for new revenue streams

Analyst Comment

Will the NBA expand into Europe?

Analyst Comment

FC Barcelona’s €40m sponsorship with DRC: A financial necessity or ethical dilemma?

Tom Subak-Sharpe

Analyst Comment

Liga ACB partners with DAZN, ending Movistar relationship

Peter Scrimgeour

Analyst Comment

Over 50% of EPL clubs promote gambling brands, as front-of-shirt ban looms

Analyst Comment

More than a tournament: The Women’s Euro a catalyst for change in English sport

Analyst Comment

Understanding Qatari and IOC interest in bringing the Olympics to MENA

Analyst Comment

Is LIV Golf working?

Ferdinand Wright

Analyst Comment

Are the Olympic Games an economically and environmentally viable product?

Analyst Comment

The meteoric rise of Lamine Yamal

Tom Subak-Sharpe

Analyst Comment

FIFA’s new Club World Cup format surprises and divides opinion

Analyst Comment

BeIN retains Premier League rights in MENA

Peter Scrimgeour

Analyst Comment

The commercial power of Pacquiao driving the WBC’s next big title fight

Analyst Comment

Newcastle Falcons: A new era under Red Bull ownership

Tom Subak-Sharpe

Analyst Comment

Is the World Test Championship fulfilling its intended purpose?

Analyst Comment

UEFA Women’s Euro 2025 on course to reach $100 million in media revenue

Michael Barraclough

Analyst Comment

Rugby Australia renews broadcast deal with Nine

Peter Scrimgeour

Analyst Comment

A review of the 2026 Enhanced Games

Analyst Comment

Is India next for Allianz to make a naming rights splash?

Tom Subak-Sharpe

Analyst Comment

How the WSL leans on international soccer amid a competitive divide

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