Comment & Opinion

Analyst Comment

FIFA’s new Club World Cup format surprises and divides opinion

Gianni Infantino is already calling it the "world's most successful club competition."

Analyst Comment

BeIN retains Premier League rights in MENA

Analyst Comment

The commercial power of Pacquiao driving the WBC’s next big title fight

Analyst Comment

Newcastle Falcons: A new era under Red Bull ownership

Analyst Comment

Is the World Test Championship fulfilling its intended purpose?

Analyst Comment

UEFA Women’s Euro 2025 on course to reach $100 million in media revenue

Analyst Comment

Rugby Australia renews broadcast deal with Nine

Analyst Comment

A review of the 2026 Enhanced Games

Analyst Comment

Is India next for Allianz to make a naming rights splash?

Tom Subak-Sharpe

Analyst Comment

How the WSL leans on international soccer amid a competitive divide

Analyst Comment

Analyzing the commercial landscape of professional padel

Tom Subak-Sharpe

Analyst Comment

NHL and Rogers continue rights partnership in Canada

Peter Scrimgeour

Analyst Comment

US Sports ownership gets complicated as prices and tensions rise

Analyst Comment

The World Snooker Championship’s continued move away from vice title sponsorship

Analyst Comment

Cosmetic brands capitalizing on the expansion of women’s sports

Analyst Comment

Six Nations to remain on free-to-air television in UK with new BBC and ITV deal

Peter Scrimgeour

Analyst Comment

Does Trump’s tariff policy impact the sports industry?

Analyst Comment

Viewership figures on the rise as 2025 Super Rugby Pacific starts strong

Tom Subak-Sharpe

Analyst Comment

Advancing female representation in Formula 1 racing

Analyst Comment

Understanding the value of Liverpool FC’s return to adidas

Analyst Comment

Premier League scores big in Thailand with significant increase in media value

Peter Scrimgeour

Analyst Comment

New investors arrive to take the Hundred on a path to English cricket dominance

Tom Subak-Sharpe

Analyst Comment

Has ice hockey stumbled into a goldmine?

Analyst Comment

The 2025 Women’s Ashes was a wake-up call for England women’s cricket

Analyst Comment

Arsenal, PSG and Bayern Munich must revisit Rwandan sponsorship links

Analyst Comment

UEFA changes TEAMs

Analyst Comment

PDC hits the mark with significant increase in media value

Peter Scrimgeour

Analyst Comment

Netflix’s successful NFL broadcasts justify entry into live sports

Tom Subak-Sharpe

Analyst Comment

Will Los Angeles be ready to host the 2028 Olympic Games?

Analyst Comment

How the momentum of women’s sports will accelerate in 2025

Analyst Comment

DFL achieves goal of increasing domestic media value

Peter Scrimgeour

Analyst Comment

The controversy surrounding Saudi Arabia hosting the 2034 FIFA World Cup

Analyst Comment

National team kit rights continue to substantially increase as Nike agrees Brazil kit extension

Analyst Comment

Could the British and Irish Lions be heading Stateside in 2029?

Tom Subak-Sharpe

Analyst Comment

NFL International Series eyes Australia touchdown

Tom Subak-Sharpe

Analyst Comment

Why 2025 will be the most important year for women’s rugby in England

Analyst Comment

Are streaming services ready to replace traditional broadcasters with live sports?

Analyst Comment

Tennis the latest sport to benefit from Saudi riches despite little public interest

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