UEFA adds Hyundai to UCL sponsor slate, TVP retains UCL rights in Poland
The Hyundai automotive giant has struck a deal to become a major sponsor of European men's soccer's iconic UEFA Champions…
Sponsorship
Euroleague Basketball brings in Allwyn as sponsor in Greece
Nike and London City pen ‘largest’ front-of-shirt deal in women’s soccer
UEFA and Hisense extend on reduced terms, Strauss in as refereeing partner
Haier in as latest UCL global sponsor
Heineken boosts golf presence through 2027 Ryder Cup tie-up
Podcast: Franchise cricket sponsorship in the age of multi-club ownership
UEFA strikes Relevent-brokered renewal with Fanatics for Topps collectables
