Sponsorship

News

Stifel renews with US Ski and Snowboard in record deal

Investment banking firm Stifel has extended its title partnership agreement with the US Ski and Snowboard national governing body until 2034.The…

News

Booking.com expands into US women’s sports with WNBA, NBA included

News

Legends elevates O’Neil to chief marketing officer

News

DP World Tour and Husqvarna in three-tournament sponsorship deal

Sponsorship

Trendyol brought in as EuroLeague Final Four sponsor

News

Globant strengthens MENA focus with Saudi Pro League partnership

Features

Deal Focus: Chelsea finally bring in FOS sponsor through unusual tie-up

News

Diageo serves up pan-American FIFA World Cup ’26 spirits sponsorship

News

LET and PIF team up to launch lucrative Global Series

Riccardo Bresaola

News

US Soccer adds American Airlines to commercial portfolio

Riccardo Bresaola

Media

Sinclair, ATP, WTA, and US tournaments form sponsorship pact

News

Flight Centre extend and expand Wallabies partnership

Riccardo Bresaola

News

Long-time FIFA partner Visa in as latest CWC sponsor

Sponsorship

Comcast Spectacor ties-up Xfinity naming rights for 76ers, Flyers arena

Sponsorship

Stella Artois adds ATP Tour and ATP Finals to tennis sponsorship stable

Euan Cunningham

Features

A sustainable stadium: How Udinese blend green goals with commercial growth

News

Haas F1 partners with cloud communications platform Infobip

News

Ferrari, Mercedes bring in new sponsors in time for Miami Grand Prix

Euan Cunningham

Sponsorship

Damac to feature on Chelsea shirts as part of global tie-up

Sponsorship

Atlético add Visit Rwanda to sponsor list, Valencia sign TM Grupo

Riccardo Bresaola

Sponsorship

PwC added to stable of F1 partners in Miami GP build-up

Euan Cunningham

News

Two Circles appoints IMG’s Brown as business development director

News

Adidas retains Ekstraklasa ball supply contract through 2029-30

Sponsorship

Hard Rock Stadium, Dolphins, Miami GP, expand partnership with Verizon

Riccardo Bresaola

News

Lyon secures key Emirates renewal to ease financial troubles

Features

Deal Focus: Toyota in, Cinch out as principal ECB sponsor

Euan Cunningham

News

Soccer Wrap: USL, LAFC, Aston Villa, Borussia Dortmund

Riccardo Bresaola

News

Euroleague secures CFI as Final Four sponsor

Sponsorship

Chelsea seek to clamp down on touting with Ticketmaster tie-up

News

NFL and Adobe launch fan content-focused tie-up

Sponsorship

Formula E extends London E-Prix deal with Excel, signs Autoliv partnership

Susan Lingeswaran

News

CAF extends commercial tie-up with Africa Global Logistics

Euan Cunningham

News

NHL nets Ndax crypto partnership for Stanley Cup playoffs

Susan Lingeswaran

Sponsorship

DP World Tour adds new Indian event with $4m prize pot

Euan Cunningham

News

ECB expands KP Snacks tie-up to include England sleeve sponsorship

Euan Cunningham

News

LNR renews Catapult partnership for Top 14, Pro D2 analytics

Susan Lingeswaran

News

Castore takes over from Umbro as England Rugby kit supplier

News

Two Circles in as exclusive WSL sponsorship agency through 2028-29

Euan Cunningham

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