How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting
Since the legalization of sports betting in 2018 after the Supreme Court of the United States (US) struck down a…
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Basketball
Sportradar adds to virtual portfolio with NBA betting solution
The firm has rolled out a virtual betting product as part of its partnership with the top basketball league.
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LaLiga and NBA sports complex to open in August
The two leagues have collaborated to create a shared sports and educational complex in Madrid.
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NBA expands QuintEvents partnership, takes minority stake
QuintEvents has become the official experiences provider of the NBA and the two have created the NBA Experiences platform.
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Lega Basket doubles domestic rights value as Eleven ousts Eurosport
Eleven Sports will replace Eurosport as the domestic rightsholder of Italian basketball’s top-tier Lega Basket Serie A.
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STN Video sees significant growth in NBA playoff viewership
The Canada-based media company generated strong digital viewership figures for its NBA content during the playoffs and finals.
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NWSL’s crypto partner Voyager Digital files for bankruptcy
Cryptocurrency platform Voyager Digital has filed for bankruptcy, throwing into doubt multiple sponsorship deals recently struck with sports organizations.
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NBA and NBAPA in collectibles deal with Hasbro
North American basketball’s NBA, alongside that league’s Players Association (NBAPA), has entered into a commercial deal with Hasbro, a global…
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