LNB and LaSource renew, expand partnership through 2031
The new five-year deal will focus on content, digital platforms, data, CRM, services for clubs, and commercial development.
Basketball
Cisco expands agreements with NBA’s Hawks, Cavs, Nets
NBA brings in IM8 as regional partner; Magic and Disney renew
DAZN builds on NBA, FIBA deals with Basket.TV acquisition
NBA vows to create better European basketball model, commits to new league
NBL boosts sponsorship slate with 12 new agreements and 10 renewals
Disney+ widens NBA net, sweeping up rights in 11 European markets
EuroLeague crunch talks sees 13 franchises confirmed, NBA deal rejection
