WNBA draws high play-off viewership, expands 2025 format
The 2024 play-offs have been the most watched in 25 years.
Basketball
Revolut returns as NBA Paris game sponsor in expanded deal
EBU to provide FTA exposure for FIBA events in long-term deal
NBA nets more media value with new domestic rights
BeIN renews long-running NBA rights in MENA
Castrol pens league-wide sponsorship deal with NBA, WNBA
Brandvox, EMG/Gravity in as Super League Basketball production partners
Pelicans and Blazers join flurry of late NBA jersey sponsorship deals
