Lakers land Albert as new jersey sponsor in lucrative deal
The personal financial assistant app replaces Korean food brand Bibigo, which held rights for the past five seasons.
Basketball
TikTok partners with NBA, WNBA in global content tie-up
NBA’s Bucks make over-the-air TV return through My24 deal
New consortium eyes Vegas NBA franchise, Mavs and Chase pen jersey deal
EuroLeague opens franchise sales process, bids totaling over €1.2bn tabled
Rogers completes MLSE takeover, buying out Tanenbaum to gain 100% control
Prime Video sees huge NBA audience growth in key global territories
NBA Europe receives bids in excess of $1bn, frontrunners in place
