FanDuel, the US-based fantasy sports firm, will air ONE Championship mixed martial arts (MMA) events on its linear and digital channels after striking a deal with the Singapore-based series.
Under the deal, FanDuel’s linear channel FanDuel TV showed coverage of ONE 164: Pacio vs. Brooks on Saturday (December 3) as a teaser event before featuring weekly Asia primetime events starting from January 20.
Mike Raffensperger, FanDuel's chief commercial officer, said: “We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports.
“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.
FanDuel launched its linear channel FanDuel TV and streaming service FanDuel+ in August as “the first linear and digital network dedicated to sports betting content” that will offer “more live sports programming than any other network in America.”
At the time, the company said FanDuel TV and FanDuel+ will air more than 3,000 hours of live content including international basketball league action from the National Basketball League (NBL) in Australia, the Chinese Basketball League, as well as the French and German pro leagues as part of a licensing agreement with Sportradar, the international sports data intelligence and digital content service provider.
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FanDuel TV has been rebranded from horse racing channel TVG Network and will continue to provide coverage of the sport as part of its programming.
Chatri Sityodtong, ONE Championship chairman and chief executive, said: “We are thrilled to join the FanDuel TV lineup and give our passionate US audience yet another way to engage with ONE Championship.
“Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”
ONE Championship has secured broadcast deals for its events to be shown around the world, most recently with pay-television operator BeIN Sports for rights across the Middle East and North Africa region in September.
It also has deals in place with Amazon Prime Video, the streaming platform of the global retail giant, for rights in the US and Canada, international subscription-based sports broadcaster Eleven Sports in Italy, and AbemaTV in Japan.
It also recently extended its content and marketing deal with the Chinese short-format video platform Douyin.