McLaren extends Cisco partnership in AI-focused deal
The McLaren Racing organization has announced a partnership extension with wireless technology and communications firm Cisco in a multi-year deal…
Motor Racing
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F1’s Las Vegas GP adds SBI Holdings as presenting partner
SBI Holdings, the Japanese financial services group, has announced a new media sponsorship agreement with motor racing’s Formula 1 (F1)…
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F1’s Racing Bulls tap Salesforce for AI fan engagement
The Racing Bulls Formula 1 (F1) motor racing team has announced a new partnership with Salesforce, the customer relationship management…
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Las Vegas GP to stay on F1 calendar through 2037
Motor racing’s elite Formula 1 (F1) series will continue to feature at least three US rounds on its calendar through…
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FIA president Ben Sulayem bids to consolidate power with term limit removal
Mohammed Ben Sulayem, the controversial president of motor racing’s FIA governing body, has launched a bid to remove term limits…
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MotoGP taps former UK TV exec Russell as CFO
MotoGP, the top-tier global motorcycling series, has appointed former Channel 4 and Sky executive Vince Russell as its new chief…
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Airbnb add to sports portfolio with Nascar tracks agreement
Airbnb, the online accommodation booking service, has continued to capitalize on the growing sports travel industry by adding five racetracks…
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BeIN adds to motorsport portfolio with WEC deal across MENA, APAC
BeIN Sports, the major international broadcaster, has snapped up rights to motor racing's FIA World Endurance Championship (WEC), in a…
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TKO ties up FRE, Supersure in cross-portfolio sponsorship sweep
Multi-sport ownership conglomerate TKO Group has struck a pair of new, wide-ranging partnerships covering a range of properties, including its…
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Supercars seeks new CEO after sudden Warburton departure
Supercars, the Australian motor racing series, is on the lookout for a new chief executive once again after announcing James…
