F1 renews with Liqui Moly; TCS retains title rights to Jaguar TCS Racing
Motor racing’s elite Formula 1 (F1) series has announced a multi-year renewal of its partnership with German automotive lubricants brand…
Motor Racing
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DAZN renews F1 coverage in Spain, Andorra, Portugal through 2030
DAZN, the international sports streaming platform, has doubled down on its motor sports offering in Spain, Andorra and Portugal by…
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Hard Rock secures title rights for F1’s Miami GP
Hard Rock International, the US hotel, restaurant, and casino chain, has expanded its presence in motor racing’s elite Formula (F1)…
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Cosmobilis, Park Square Capital secure WRC commercial rights
French automotive group Cosmobilis and private credit investor Park Square Capital have secured commercial rights to motor racing’s World Rally…
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Malaysia to host F1’s Bahrain GP; Liberty reaches settlement for Vegas suit
Motor racing’s Formula 1 (F1) has announced Malaysia will host a Grand Prix (GP) in October in place of Bahrain,…
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DAZN renews MotoGP rights in Spain, adds Portugal rights
DAZN, the international sports streaming platform, has retained exclusive rights in Spain to motorcycling’s MotoGP World Championships until 2030, while…
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McLaren extends Cisco partnership in AI-focused deal
The McLaren Racing organization has announced a partnership extension with wireless technology and communications firm Cisco in a multi-year deal…
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F1’s Las Vegas GP adds SBI Holdings as presenting partner
SBI Holdings, the Japanese financial services group, has announced a new media sponsorship agreement with motor racing’s Formula 1 (F1)…
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F1’s Racing Bulls tap Salesforce for AI fan engagement
The Racing Bulls Formula 1 (F1) motor racing team has announced a new partnership with Salesforce, the customer relationship management…
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Las Vegas GP to stay on F1 calendar through 2037
Motor racing’s elite Formula 1 (F1) series will continue to feature at least three US rounds on its calendar through…
