Motor Racing
Extreme E extends sustainability partnership with Allcot
The Extreme E all-electric motor racing series has announced it will be renewing its long-term environmental partnership with Allcot, a…
F1 sponsorship values surge amid Drive to Survive popularity
The 2024 edition of single-seater motor racing’s iconic Formula One (F1) series is set to generate over $500 million in…
Red Bull Racing expands New Era partnership to include esports team
Red Bull Sim Racing, the Formula 1 (F1) motor racing heavyweights’ esports team, has announced a partnership with US headwear…
Formula E unveils tech partnership with Google Cloud
Formula E, the all-electric single-seater motor racing series, has announced a new partnership with the cloud computing arm of global technology…
Audi to purchase 100% of Sauber Motorsport
German auto manufacturer Audi has announced that it will purchase 100% of the Swiss motorsport engineering company Sauber, operator of…
McLaren Racing renews and expands New Era Cap partnership
Formula 1 (F1) motor racing team McLaren has announced the extension and expansion of its partnership with sports headwear brand…
F1 Academy to be aired in 160 global territories
The upcoming second season of F1 Academy, the top motor racing series’ all-female development category, will be shown live in…
Red Bull in major long-term Castore deal extension
UK sportswear brand Castore has unveiled a new, long-term, and highly lucrative partnership extension with Formula 1 (F1) motor racing…
F1 partners with McDonald’s in Latin America
Open-wheel racing’s iconic Formula 1 (F1) series has announced a new partnership with Arcos Dorados, the Latin American operator of…
Extreme E in multi-year renewal with Eurosport
The Extreme E all-electric motor racing series has today unveiled a multi-year extension to its broadcast deal with the pan-European…