Motor Racing

Stake in as new Alfa Romeo title sponsor, Orlen moves to AlphaTauri

Stake, a betting-focused lifestyle and entertainment brand, has struck a deal to become a joint title sponsor of the Alfa…

BeIN Sports secures F1 rights in Southeast Asia through 2025

BeIN Sports, the international pay-television giant, has acquired exclusive rights to the prestigious Formula 1 (F1) motor racing series in 10…

ServusTV retains WRC rights in Germany and Austria for another two seasons

ServusTV, the German-language commercial broadcaster owned by media company Red Bull Media House, has retained the rights to broadcast the…

Bulgaria’s Max Sport extends WRC rights deal ahead of the 2023 season

Max Sport, the Bulgarian pay-television broadcaster, will continue to broadcast the World Rally Championship (WRC) motor racing series domestically after…

F1’s Williams appoints Mercedes’ Vowles as new team principal

Williams Racing, the UK-based Formula 1 (F1) motor racing team, has appointed Mercedes strategy chief James Vowles as its new…

Ferrari partners Genesys, confirms Velas exit

US customer experience software company Genesys has entered into a multi-year commercial partnership with the Scuderia Ferrari team, of motor…

Castore-McLaren teamwear and merch deal expanded across all race series

Sportswear brand Castore and motor racing team McLaren have further expanded their commercial partnership.The UK-based pair announced their tie-up in…

Band confirmed as Formula E’s Brazilian broadcaster for 2023

Bandeirantes, the Brazilian broadcast network, has formally confirmed rights to the 2023 season of all-electric motor racing’s Formula E.In an…

Superstar DJ Carl Cox launches Extreme E team

Carl Cox, the acclaimed DJ and electronic music artist, will enter his own team in the upcoming season of the…

Andretti Global partners General Motors for Cadillac F1 entry bid

Andretti Global, the parent company of Andretti Autosport, the racing team of former top American driver Michael Andretti, has teamed…