Explainer: ONE Championship on how CAA’s licensing arm supports APAC growth
Over the past year, global commercial, media, and sports agency CAA has made a concerted effort to push into the…
Mixed Martial Arts
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PFL switches to ESPN coverage in Brazil
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has brought in major sports network ESPN as its exclusive…
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PFL’s media rights negotiations are reshaping its international strategy
The Professional Fighters League (PFL) is virtually unrecognizable from its initial form. Since it burst onto the MMA scene in…
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UFC Freedom 250 draws strong global numbers atop record domestic figures
MMA promotion UFC's recent high-profile UFC Freedom 250 event, held on June 14, garnered a total global audience of 34…
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PFL brings in Gorilla as official energy drink partner
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new multi-year partnership with Gorilla Energy.Through the agreement, the brand has been named…
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ONE Championship brings in Friend MTS as anti-piracy partner
ONE Championship, the regional Asian mixed martial arts promotion, has named video content security firm Friend MTS as its global…
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TKO brings SuperFile in as WWE and UFC sponsor
TKO Group, the multisport business giant, has struck a commercial partnership with US-based file-sharing company SuperFile, covering both its World…
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UFC maintains commercial push with NinjaTrader tie-up
The UFC mixed martial arts (MMA) promotion has brought in NinjaTrader, a brand of the Payward overall financial infrastructure firm,…
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Paramount expands UFC coverage to Canada
US media giant Paramount has expanded its broadcast agreement with mixed martial arts’ Ultimate Fighting Championship (UFC) with a new…
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Leadership team for Coker’s new MMA venture takes shape
Scott Coker, former head of the Bellator mixed martial arts (MMA) promotion, has unveiled an executive team for a new…
