Japan’s U-Next renews UFC rights until 2031
U-Next, the Japanese streaming service, will continue its coverage of mixed martial arts’ Ultimate Fighting Championship after renewing its rights…
Mixed Martial Arts
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Vice TV to air PFL international events in the US
The Professional Fighters League (PFL) has announced a new broadcast agreement with cable channel Vice TV to bring its international…
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Infront enters MMA with Oktagon international rights tie-up
Sports marketing agency Infront has made its first entry into mixed martial arts (MMA) through a new international media rights…
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Preparation meets opportunity as PFL makes global mark
The Professional Fighters League (PFL) is growing rapidly, with an expanding global presence. Since debuting in 2018, the mixed martial…
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PFL eyes major new US rights deal in next phase of growth
John Martin, the new chief executive of the Professional Fighters League (PFL), has stated that his “biggest priority” is to…
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Paramount expands UFC rights to Latin America and Australia
US media giant Paramount has expanded its broadcast partnership with mixed martial arts’ Ultimate Fighting Championship (UFC) to include Latin America…
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Explainer: How AI-powered digital advertising can change combat sports
Across the global sports landscape, nascent properties and rightsholders live and die by the sponsorship inventory that they can offer,…
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UFC to return to Macau in multi-year Fight Night deal as TKO dividends grow
Mixed martial arts promotion UFC has confirmed its return to the Chinese Special Administrative Region of Macau, courtesy of a…
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Deep Dive: Has Paramount’s UFC capture killed PPV for good?
What happened?On August 11, US media giant Paramount, fresh from its recent merger with movie production business Skydance, acquired the…
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Paramount seizes UFC from ESPN in bumper $7.7bn rights deal
US media giant Paramount has acquired the domestic media rights to mixed martial arts’ Ultimate Fighting Championship (UFC) in a…
