F1 lands Flexjet as private aviation supplier; Mercedes and Vercel partner
Both F1 and the Mercedes team have announced new agreements ahead of this weekend’s British Grand Prix.
Themes
ITF rebrands to World Tennis, focuses on revenue growth and collaboration
Coca-Cola named as 2027 men’s Rugby World Cup sponsor
Prem Rugby extends with Defender ahead of 2026-27 season
Arsenal partner with Saint Lucia Tourism Authority, Spurs bring in TCS
Op-Ed: Sports rights holders should embrace relevance rather than control
USGA and Cisco to increase AI focus in renewed tech partnership
Sportradar and NBC sink innovative NBA three-pointer
