Sportradar, the international sports data intelligence and digital services provider, has today (October 26) announced a new long-term partnership with US-based fantasy sports firm FanDuel to supply official data from North American basketball’s NBA.
Under the agreement, which runs through the 2030-31 season, Sportradar will supply FanDuel with official NBA data and supplementary betting services for its sportsbook platform.
In addition, FanDuel has extended its original main data agreement with Sportradar, signed in August 2021, for a further three years until September 2031, which continues Sportradar’s designation as the preferred data and odds supplier to the fantasy sports brand.
As part of the new deal, the two parties will collaborate to “enhance the sports betting experience through innovative products and offerings” including the use of certain player tracking data to create props and support the growth of same game parlays.
FanDuel becomes the first North American sports betting operator to utilize Sportradar’s official NBA data following the tech company’s partnership with the league announced in November 2021.
Sportradar’s data rights agreement makes it the exclusive worldwide provider of NBA, WNBA, and NBA G League Data beginning with the 2023-24 season and running through the 2030-31 campaign.
The firm will provide the FanDuel Sportsbook with access to its portfolio of betting products and betting entertainment tools, such as live match trackers and betting widgets.
Additionally, FanDuel’s US teams will begin to utilize Sportradar’s proprietary Live Channel Trading product which provides in-play trading.
All matches are transmitted via Sportradar’s in-house Video Delivery Network, a back-end live video streaming system that provides audiovisual game feeds.
Carsten Koerl, Sportradar chief executive, said: “As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation.
“We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the US while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
Christian Genetski, FanDuel Group president, added: “FanDuel’s top priority is to provide a superior product experience to our customers. As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market-leading NBA offering.
“We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience and one we now have long-term stability with moving forward.”
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