Eleven grows Belgium business and fulfils global content strategy
Eleven's Guillaume Collard explains how the broadcaster has seen early success from the Pro League rights deal and expanded into…
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Turnstile aiming to become ‘the currency of sponsorship value’
Despite being a relatively new kid on the sponsorship valuation block, having been founded in 2018, London-based Turnstile last week…
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Five years of global growth ‘just the beginning’ for LaLiga
After launching its strategic project to internationalize the league in 2017, Spanish soccer’s LaLiga this week celebrated the fifth anniversary…
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Lenart: UTMB and Ironman are creating a festival of trail running
Frederic Lenart, chief executive at Ultra-Trail du Mont-Blanc (UTMB), spoke to GlobalData Sport about next year’s inaugural edition of trail running’s…
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Nitro Rallycross aiming to thrill new audiences and sponsors
The combination of electric-powered racing, a focus on digital coverage to appeal to younger audiences and a customisable offering for…
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ISA’s Fernando Aguerre targets new markets and greater broadcast reach
Fernando Aguerre, the president of the International Surfing Association, tells Phoebe Street about the recent World Surfing Games and the sport’s imminent appearance…
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Riot Games’ Alberto Guerrero: LoL Esports’ sponsors rival traditional sports
Alberto Guerrero, director of esports, Europe & MENA at Riot Games discusses the experience of this year’s League of Legends…
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Demand for data reshaping sponsorship decision-making
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship…
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