LaLiga and RFEF in long-term BKT extensions
The LaLiga deal involves BKT extending its deal as the league's tire partner in both Europe and Latin America.
Liga ACB switches to DAZN, exiting long-term domestic deal with Movistar
Explainer: How MLS is leveraging technology to enhance its product
Spain’s WEURO25 semi-final defeat of Germany draws high audiences
CAA’s Bostock: Brands can’t see women’s soccer tie-ups as just goodwill
AFA taps Druid Sport as commercial agent in China
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View MoreNRL brings in Fastbreak.AI as scheduling partner
This deal comes as the rugby league property looks to expand internationally.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Premier League taps Adobe as part of wider digital transformation efforts
Chelsea expand Fanatics tie-up to include design rights
RB Leipzig enlist TGI Sport to roll out virtual advertising
‘No single party’ can tackle social media abuse in sport – Signify