Michelob Ultra in inaugural global beer partner deal with NBA
The deal expands the beer brand's marketing presence across all active NBA territories.
ASOIF brings in trio of international federations as new full members
Texas Children to title sponsor PGA’s Houston Open; Cisco renews with USGA
WSC Sports bolsters portfolio with TelevisaUnivision and ELF deals
Foxtel and SBS acquire Netball World Cup rights in Australia
Lexus and LTA announce new naming rights partnerships
Analysis
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Themes
View MoreEuropean League of Football partners with Endeavor Streaming, AWS, Euronics
The American football competition has concluded several agreements ahead of the 2023 season.
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Insights
View MoreWho’s hiring who? Cloud hiring activity decreased by 18% in the sportcal industry in Q1 2023
The global sportcal industry experienced an 18% drop in new job postings related to cloud in Q1 2023 compared with…
EU approves Microsoft’s acquisition of Activision Blizzard
WSC Sports to provide content for new Dyn Media streaming service
Fanatics partners with FFF to bolster international soccer stable
SAP extends long-standing naming rights deal with NHL’s Sharks