FanDuel, the US-based fantasy sports firm, has announced the launch of a new linear cable television network and streaming platform.

Both the FanDuel TV channel and FanDuel+ streaming service will go live in September and, the company says, become “the first linear and digital network dedicated to sports betting content.”

Fanduel claims its TV and streaming offering will “deliver more live sports programming than any other network in America.”

FanDuel+ will be free for existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing, or daily fantasy platforms. 

Mike Raffensperger, FanDuel's chief commercial officer, said: "FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand.

"We intend for FanDuel TV to sit at the intersection of live sports and interactive content. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app."

In terms of live sports, FanDuel TV and FanDuel+ will air more than 3,000 hours of content including international basketball league action from the National Basketball League (NBL) in Australia, the Chinese Basketball League, as well as the French and German pro leagues as part of a licensing agreement with Sportradar, the international sports data intelligence and digital content service provider.

FanDuel TV is a rebrand from horse racing channel TVG Network and will continue to provide coverage of the sport as part of its programming.

The channel will show live coverage of the Breeders' Cup World Championships in November, as well as action from the top horse racing tracks in the country.

Raffensperger said: "TVG has been the undisputed leader in the horse racing space for the past 20 years and the launch of FanDuel TV creates an exciting new platform for the next 20 years.

"FanDuel TV and FanDuel+ will accelerate the renaissance racing is enjoying and repackage the sport for a new generation of mobile-enabled fans, while also bringing new leagues and sports to the US market. We plan to offer more live sports than any network in America."

Content on FanDuel TV will also include a live daily morning show five days per week from the firm’s Los Angeles-based studios.

The daily studio show will also be available on YouTube and other social media platforms.

As part of the launch, FanDuel has reached a programming agreement with The Ringer, a podcast studio run by Spotify, the Swedish audio streaming giant, which will provide content for FanDuel TV.

In addition, US sports media personality Pat McAfee's PMI Network will be contributing new content, while the channel will also show FanDuel's sports betting show More Ways to Win. 

FanDuel TV will be distributed on linear television through cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV, and Hulu.

FanDuel+ will also be widely available on direct-to-consumer over-the-top platforms including Roku, Apple TV, and Amazon Fire.