Ford sponsors MLB – Rays, Orioles, Braves all strike new partnerships
As the exclusive official automotive partner of MLB, Ford becomes one of the league's top-line sponsors.
The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Belgium’s VTM secures PDC rights expansion from 2027
WNBA CBA sets new economic status-quo for competition’s growth phase
SBS expands cycling slate with Giro d’Italia Women, Il Lombardia
NZ Cricket approves NZ20 as future domestic competition
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View MorePac-12 to sell betting data to sportsbooks through Genius Sports tie-up
Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Deltatre powers ATP Tour’s automated graphics, drone AR in expanded deal
MLB and Adobe expand long-standing partnership
Lega Basket Serie A partners with ScorePlay to enhance digital output
Deal Focus: Chelsea continue short-term shirt sponsorships with IFS deal