Electrolit secures Canadian Open deal, Laver Cup nets Flexjet
The company becomes the official hydration partner of Tennis Canada and the Canadian Open.
The company becomes the official hydration partner of Tennis Canada and the Canadian Open.
The brand will serve as the exclusive non-alcoholic ready-to-drink beverage partner of the tournament.
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
Arsenal partner with Saint Lucia Tourism Authority, Spurs bring in TCS
USGA and Cisco to increase AI focus in renewed tech partnership
Sportradar and NBC sink innovative NBA three-pointer
Liga MX and Genius Sports team up in technology and AI pact