Bayern Munich and fintech partner Adyen renew partnership
The original commercial deal between Adyen and the German soccer champions has been in place since mid-2023.
Manchester City’s guilty verdict may have ripple effects across European soccer
Hang Seng Bank becomes presenting partner of Hong Kong WTT Finals
DFB to bring in over €30m per year during next 3.Liga rights cycle
Adobe makes first tennis move with Australian Open deal
CONMEBOL adds Libertadores rights deals with Globo, Paramount+ in Brazil
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View MorePremier Padel, FIP appoint Sportradar as integrity partner
The two organizations are working to establish a new betting framework for the sport.
NHL added to Adobe’s sports sponsorship stable
Explainer: How Accenture is enhancing NFL business through data and AI
Bayern in Wonderful tie-up with enterprise AI firm
EHF Marketing in AI content-based four-year WSC deal