Sportfive extends Borussia Dortmund marketing tie-up until 2034
The early extension builds on the pair’s current contract that runs through June 2031.
Sanzaar and Six Nations to pool commercial and media rights deals
Lidl succeeds Carrefour as main sponsor of La Vuelta, Unipublic races
Sky Sports strikes exclusive UK rights deal for WTGL
Premier Jumping League unveils Fever as ticketing partner
Qatar ends rugby Nations Champion hosting, sponsorship as unrest continues
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View MoreIBM and USTA power on in five-year extension
The company will continue to serve as the official AI and cloud partner of tennis' US Open through 2031.
FIA brings in AWS as global partner
Q&A: Whisper CEO and founder Sunil Patel
Baseline Vision partners with ATP’s Tennis Data Innovations
NASCAR and Next League to enhance AI focus in expanded tie-up