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Mbappe leaves Nike to lead On’s soccer entry in significant coup

This is a statement of intent by On, signalling its soccer ambitions by signing arguably the world's best player.

tariqsaleh

Media

International Biathlon Union and EBU seal extension through 2034

Euan Cunningham

Event Bidding And Hosting

EHF receives interest from 11 countries to stage 2034 Euros

tariqsaleh

Media

BBC lands WRC rights for 2027-29 cycle, as Rally Scotland set to feature

Media

EuroLeague TV adds several domestic leagues, SLB renews with DAZN

Financial

Fever gets $250m funding boost for regional growth, tech investment

News

Nascar brings in FedEx Freight as Truck Series title partner

Betting

Genius Sports launches prediction markets platform

Analysis

PremiumNews

Op-Ed: Buying a football club is more accessible – what comes after is hard

PremiumAnalyst Comment

Empty seats, high prices, and the limits of the NFL’s London strategy

Tom Subak-Sharpe

PremiumFeatures

Op-Ed: Why Disney’s NFL partnership is the future of fan experience

PremiumFeatures

Op-Ed: Is the BBC right to move The Women’s Football Show off the schedule?

Themes

Sponsorship

Bayern in Wonderful tie-up with enterprise AI firm

Wonderful will initially collaborate with the German soccer giants to improve their fan service offerings.

More themes

News

EHF Marketing in AI content-based four-year WSC deal

Betting

Sportradar retains Euroleague data and AV betting rights contract

Sponsorship

Google renews with Arsenal, Liverpool; Spurs and Leeds announce deals

News

CDW retained as Ryder Cup IT services supplier for 2027

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