Empty seats, high prices, and the limits of the NFL’s London strategy
The Jacksonville Jaguars’ long-running London strategy is being tested by unsold tickets and low viewing popularity.
Nairobi to host 2029 World Athletics Championships; Munich scores 2031
Fox lands Concacaf Nations League, World Cup qualifiers in Central America
Adidas extends Benfica kit deal, adds training ground naming rights
Telefonica nets full LaLiga coverage for Movistar Plus through DAZN deal
Puls 4 secures rights to Australian Open in WBD sublicensing deal
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View MoreBayern in Wonderful tie-up with enterprise AI firm
Wonderful will initially collaborate with the German soccer giants to improve their fan service offerings.
EHF Marketing in AI content-based four-year WSC deal
Sportradar retains Euroleague data and AV betting rights contract
Google renews with Arsenal, Liverpool; Spurs and Leeds announce deals
CDW retained as Ryder Cup IT services supplier for 2027