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Soccer -
06 May 2021
English soccer’s top-tier Premier League has partnered with Oracle, the US software giant, which is now serving as its official cloud technology provider.
Soccer -
06 May 2021
- Sponsorship
Serie A has become the first soccer league to partner with a cryptocurrency platform after the Italian top flight agreed a deal with Crypto.com.
Soccer -
06 May 2021
Gianni Infantino, the president of soccer's international governing body Fifa, has claimed a Women’s Club World Cup tournament will be a reality in the near future.
Rugby union -
06 May 2021
- Media rights
TalkSport, the UK-based radio broadcaster, has secured exclusive rights in the country to the British and Irish Lions' forthcoming tour of South Africa.
Soccer -
05 May 2021
- Media rights
Italian soccer’s Serie A has postponed a vote regarding Sky Italia’s latest offer for its final package of domestic live rights amid a legal case involving the pay-television operator.
Motor racing -
05 May 2021
- Sponsorship
Formula 1 has clinched a new sponsorship deal with Workday, the developer of enterprise cloud applications for finance and human resources, focused on the territories of the UK and Germany.
Triathlon -
05 May 2021
- Events
Super League Triathlon, the professional international triathlon series, has announced the 2021 circuit will feature major cities as hosts for the first time.
Soccer -
05 May 2021
- Sponsorship
FedEx, the international delivery company that is presently a sponsor of European club soccer’s second-tier Uefa Europa League, is stepping up to become a partner of the elite Champions League in the next cycle.
Motor racing -
05 May 2021
- Directory
James Bower, until now head marketing and commercial strategy at Formula 1 team McLaren, has joined fellow UK operation Williams as commercial director.
Soccer -
05 May 2021
Fox Sports, the sports arm of the US national television network, has entered into a six-year media rights deal with Conmebol, South American soccer’s governing body, covering national team tournaments, including the Copa America, to the end of 2026.