Mixed martial arts - 20 Jan 2021
Mixed martial arts’ Ultimate Fighting Championship secured impressive growth figures across its social media platforms over the course of 2020, including a 75 per cent rise in Facebook followers, a new study has shown.
Soccer - 20 Jan 2021 - Sponsorship
SSE Airtricity, the Irish energy firm, has extended its long-running title sponsorship of the League of Ireland, the top men's soccer league in Republic of Ireland, and will put its name to the country's Women's National League for the first time.
Golf - 20 Jan 2021
IMG, the international sports marketing agency, has given new roles to two senior executives, Gavin Forbes and Grant Slack, who head up the tennis and golf sections, respectively, in its media and events division.
Soccer - 20 Jan 2021 - Events
Uefa is considering dramatically changing the hosting arrangements for this year’s European Championships to stage the event in one country, according to Karl-Heinz Rummenigge, the chairman of top German club Bayern Munich.
Skiing - Alpine - 19 Jan 2021 - Sponsorship
EA7, the sports brand of Italian fashion house Emporio Armani, has signed up as a main sponsor of the Cortina 2021 FIS Alpine World Ski Championships.
Motor racing - 19 Jan 2021 - Media rights
Servus TV, the commercial broadcaster in Austria owned by the Red Bull energy drink group, has acquired exclusive rights to motor racing's FIA World Rally Championship.
Sport - 19 Jan 2021 - Federations & NOCs
Burson Cohn & Wolfe, the global communications agency, has released its International Sports Federations Social Media Ranking 2020, analysing the performances of all Olympic and non-Olympic sports federations across various platforms.
Ice hockey - 19 Jan 2021 - Events
The International Ice Hockey Federation has axed Belarus as co-host of the 2021 Men’s World Championship, citing safety and security concerns amid continued political unrest in the country.
Soccer - 19 Jan 2021 - Media
PPTV, the Chinese streaming service, is countersuing the Premier League after English soccer's top tier ripped up their rights contract last year.
Soccer - 19 Jan 2021
Werder Bremen, of German soccer’s top-tier Bundesliga, have entered into a short-term commercial partnership with eToro, the online trading platform that has a substantial presence in the European game.