Lidl succeeds Carrefour as main sponsor of La Vuelta, Unipublic races
Lidl becomes the primary sponsor of La Vuelta and the title sponsor of Vuelta Femenina.
Qatar ends rugby Nations Champion hosting, sponsorship as unrest continues
FIFA World Cup continues to bear financial fruit for Fox in Q1
USOPC mulls commercial entity creation, stake sale ahead of LA28
Live & Louder secures Cricket Australia rights deal in the Caribbean, LATAM
TSN and RDS secure Canada Soccer rights for upcoming CONCACAF campaigns
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View MoreIBM and USTA power on in five-year extension
The company will continue to serve as the official AI and cloud partner of tennis' US Open through 2031.
FIA brings in AWS as global partner
Q&A: Whisper CEO and founder Sunil Patel
Baseline Vision partners with ATP’s Tennis Data Innovations
NASCAR and Next League to enhance AI focus in expanded tie-up