American Airlines soars into regional 2026 FIFA World Cup sponsorship
Nine World Cup soccer games will take place in Dallas, where the airline has its headquarters.
ECB adds Toyota as principal partner, CSA nets Suzuki sponsorship
IMG secures Sports Channel extension for EuroLeague in Israel
Deal Focus: Relevent and US Soccer end legal dispute over overseas matches
PSG renew Visit Rwanda partnership until 2028
One Championship: Internationalizing a promotion in the digital age
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View MoreAtletico extend Nike kit deal, Monaco replace Kappa with Mizuno
Nike will continue to supply matchday and training kits for Atletico, while Mizuno will do the same for Monaco.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Infront and FIFA strengthen ties through production deal
MLS in content distribution deal with ScorePlay
Atletico Madrid extend and expand with Google Cloud and Mahou San Miguel
NHL and Palo Alto Networks move into formal commercial relationship