Puma ends Nike’s 25-season run as Premier League ball supplier
Nike reportedly had the option to extend the partnership, however negotiations failed.
BNP Paribas renews title sponsorship of Indian Wells Masters through 2029
IMG’s Sport 24 secures 2026 World Cup rights
Op-ed: Is NFL Fantasy Football the next big commercial phenomenon?
Understanding the value of Liverpool FC’s return to adidas
New media rights deals in key markets as NWSL 2025 kickoff looms
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View MoreGenius posts healthy Q4 and full-year 2024 financials
The international sports data technology company decreased its annual losses from $85.5 million to $63 million.
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Data Insights
View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Soccer players to monetize data through FIFPRO-SDL tie-up
FIBA partners with ScorePlay to expand digital content output
Formula E and Google Cloud expand tech partnership in multi-year deal
AI and streaming key themes shaping sports in 2025