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Tesco completes WSL’s commercial portfolio in multi-year deal

Tesco will serve as the official supermarket partner of the WSL and WSL 2 leagues.

tariqsaleh

News

UCI to bring Road World Championships to India for first time in 2032

Alex Donaldson

News

Portuguese GP retains spot on MotoGP calendar until 2029

Susan Lingeswaran

News

NHL and Michelob Ultra toast multi-year deal

Media

NRK and TV2 to cover Alpine and Nordic World Ski Champs through 2029

Media

IndyCar delivers biggest audience since 2008, strong digital engagement

Media

Sky extends as Cricket South Africa’s UK partner in one-season deal

Sponsorship

Unrivaled nets multi-year Adidas partnership

Analysis

PremiumFeatures

Explainer: How Accenture is enhancing NFL business through data and AI

PremiumNews

Op-Ed: Buying a football club is more accessible – what comes after is hard

PremiumAnalyst Comment

Empty seats, high prices, and the limits of the NFL’s London strategy

Tom Subak-Sharpe

PremiumFeatures

Op-Ed: Why Disney’s NFL partnership is the future of fan experience

Themes

Sponsorship

Bayern in Wonderful tie-up with enterprise AI firm

Wonderful will initially collaborate with the German soccer giants to improve their fan service offerings.

More themes

News

EHF Marketing in AI content-based four-year WSC deal

Betting

Sportradar retains Euroleague data and AV betting rights contract

Sponsorship

Google renews with Arsenal, Liverpool; Spurs and Leeds announce deals

News

CDW retained as Ryder Cup IT services supplier for 2027

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