NBA renews Abu Dhabi ties, scores record Global Game viewership with Prime
The basketball competition has once again committed to staging annual pre-season games in the UAE.
Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner
Begin land rights to TKO’s Zuffa Boxing in Pakistan and Bangladesh
Founder Davis out at PFL as Knighthead, 885 Capital take control
UFC pens FPT Play rights deal in Vietnam, renews with Total Wireless
ITV boosts rugby coverage with Prem Rugby rights renewal
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View MorePGA Tour and AWS prolong tech partnership
AWS will continue as the global official cloud provider for the PGA Tour and PGA Tour Champions.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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ATP and Infosys extend partnership through 2028
FIFA adds Marriott Bonvoy as regional World Cup partner
Real Madrid and Barca land new sponsors; LaLiga teams up with Toobit
Euroleague brings in Sportian to step up anti-piracy battle