Mercedes-Benz named WTA premier partner in lucrative, long-term deal
The German car brand replaces Hologic as the organization's lead partner in a major tie-up.
Sky renews LET rights in UK and Ireland through 2030
College firsts as Utah ink private equity deal and UNLV land jersey patch
Australia’s Kayo Sports breaks streaming records for 2025 F1 coverage
RB Leipzig finds Mintzlaff replacement in experienced Swiss exec Haenni
FIBA chief eyes 2027 NBA Europe launch, BCL qualification
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View MoreWSC Sports and Swiss ice hockey league partner in long-term deal
The deal will provide the league and all 14 participating clubs with full access to WSC Sports’ suite of automation solutions.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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RTVE lands Formula E rights, Google Cloud title sponsors Sao Paulo race
DP World Tour brings AWS on board as cloud provider
ATP Media, Sony partner to enhance tennis coverage
Fanatics expands regional presence with Football Australia deal