Soccer - 23 May 2022 - Federations & NOCs
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has extended its commercial partnership with the Mexican Football Federation until 2028.
Cricket - 23 May 2022 - Sponsorship
Lancashire County Cricket Club (LCCC), one of England’s 18 professional first-class domestic teams, and Emirates, the United Arab Emirates-based airline, have agreed a new long-term partnership extension until 2029.
Tennis - 23 May 2022
The All England Lawn Tennis and Croquet Club (AELTC), organizer of the prestigious Wimbledon grand slam, said it is “considering its options” after the men’s ATP and women’s WTA top-tier professional tennis tours withdrew ranking points from this year’s tournament over its decision to ban Russian and Belarusian players.
Olympics - 23 May 2022 - Financial
The International Olympic Committee (IOC) has revealed total revenues of $7.6 billion for the 2017-21 Olympic cycle after staging the delayed 2020 games in Tokyo last year.
Multi-sport games - 23 May 2022 - Sponsorship
Lucozade Sport, the sports drink brand, has today (May 23) been announced as the latest sponsor for the upcoming Birmingham 2022 Commonwealth Games.
Tennis - 20 May 2022 - Media rights
US media giant Disney has acquired broadcast rights in Brazil to tennis’ 2022 French Open, the clay-court grand slam, which runs from May 22 to June 5.
Swimming - 20 May 2022 - Events
This year’s World Swimming Championships (25m) will be staged in Melbourne, Australia after world governing body FINA stripped Russia’s Kazan of its hosting rights.
Cricket - 20 May 2022 - Media rights
TalkSport, the UK-based commercial radio broadcaster, has secured exclusive audio coverage rights in the UK and Ireland to broadcast the Ireland cricket team’s 2022 home fixtures.
Soccer - 20 May 2022 - Media rights
Premier Sports, the international pay-television operator, has today acquired a package of broadcast rights to UEFA national team soccer competitions in the UK featuring the ‘home nations’ of Scotland, Northern Ireland, and Wales, as well as the Republic of Ireland from 2022 to 2024.
Soccer - 20 May 2022 - Stadia & venues
Real Madrid, the Spanish soccer giants and winners of this year’s top-tier LaLiga, have ratified a partnership with investment firm Sixth Street, as well as with US sports marketing agency Legends, through which both firms will secure an input into any future activities and operations at the club’s iconic Santiago Bernabeu stadium, which is in the process of redevelopment.