Hugo Boss steps up tennis presence with Australian Open deal
The major fashion brand will serve as the tournament’s official lifestyle outfitter.
Tennis
ATP continues youth focus with new fantasy game
BeIN Sports returns to commercial venues in Australia through Foxtel deal
Indian Wells breaks merchandise sales record for 2026 edition
Deltatre powers ATP Tour’s automated graphics, drone AR in expanded deal
Miami Open unveils new, returning sponsors for 2026
MG renews Davis Cup deal, Banco Sabadell keeps Barcelona Open title rights
ATP Tour continues youth focus with Overtime extension
