IMG renews Vikings marketing ties for global growth
The global sports agency will look to secure global licensing partnerships for ESPN-branded consumer goods.
American Football
Stats Perform agrees data tie-up with ELF, hires new CFO
Pac-12 secures major network deals for 2025 season
NFL’s Commanders granted Washington return with $3.7bn stadium deal
Shedeur Sanders drama skyrockets NFL Draft viewership
Hard Rock Stadium, Dolphins, Miami GP, expand partnership with Verizon
NCAA to sell data to sportsbooks in expanded Genius Sports deal
NFL and Adobe launch fan content-focused tie-up
