NHL retains Presidio as official technology and innovation partner
North American ice hockey’s NHL has renewed its regional partnership with IT company Presidio, which will continue as the league’s …
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Aston Martin partners with Zscaler; Cadillac and Memento Exclusives team up
The Aston Martin and Cadillac teams from motor racing's iconic Formula 1 (F1) series have each brought in a new …
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Chelsea land AI legal platform Legora as training kit sleeve sponsor
Chelsea, the English Premier League soccer club, have announced a new commercial partnership with Legora, the AI platform for legal professionals.As …
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LaLiga secures record attendance for 2025-26 season
LaLiga, organizer of Spanish soccer’s top two leagues, has announced record attendance across the top-tier LaLiga and second-tier LaLiga 2 …
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AFC Asian Cup gets another partner on board as Saudi’s Albaik signs up
The Asian Football Confederation (AFC) has brought in another commercial partner for its flagship men's 2027 Asian Cup national teams …
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Chelsea land AI legal platform Legora as training kit sleeve sponsor
Chelsea, the English Premier League soccer club, have announced a new commercial partnership with Legora, the AI platform for legal professionals.As …
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LaLiga secures record attendance for 2025-26 season
LaLiga, organizer of Spanish soccer’s top two leagues, has announced record attendance across the top-tier LaLiga and second-tier LaLiga 2 …
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AFC Asian Cup gets another partner on board as Saudi’s Albaik signs up
The Asian Football Confederation (AFC) has brought in another commercial partner for its flagship men's 2027 Asian Cup national teams …
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Fox extends Gold Cup rights deal until 2029, adds Nations League
US media giant Fox has renewed its rights deal with Concacaf, soccer's governing body across North and Central America and …
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IOC takes bold step of making $10k available to every Olympian
The International Olympic Committee (IOC) has taken a significant decision to start paying athletes who compete at the Summer and …
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ITF rebrands to World Tennis, focuses on revenue growth and collaboration
The International Tennis Federation (ITF) has unveiled a rebrand to World Tennis, with plans to raise investment and secure “new …
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ASO strikes Tour de France, Vuelta, sponsorship deals with M&Ms, Komoot
Amaury Sport Organization (ASO) has added prominent confectionery brand M&Ms as the latest sponsor of the iconic annual Tour de …
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Men’s Home Nations’ UEFA fixtures staying on BBC until mid-2028
The BBC, the UK's public-service broadcaster, has extended its rights deal covering packages of men's international soccer fixtures played by …
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BBC retains Wimbledon rights through 2033; players protest prize pot
UK public broadcaster the BBC will continue to provide domestic coverage of the Wimbledon Championships grand slam tennis tournament after …
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Electrolit secures Canadian Open deal, Laver Cup nets Flexjet
Beverage company Electrolit has strengthened its presence in tennis after striking a new multi-year partnership with the Tennis Canada governing …
