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British Cycling looks to enter new Tour of Britain era with Lloyds deal

The British Cycling governing body has today unveiled a major, long-term commercial partnership with the UK bank Lloyds.Lloyds will immediately take …

Canal Plus secures long-term Top 14 rights renewal

French media group Canal Plus has retained the domestic broadcast rights for France’s top-tier Top 14 club rugby union competition …

RedBird and Weatherford eye college sports investments with new PE firm

The RedBird Capital and Weatherford Capital investment funds have launched a new private equity company to invest in college sports.Collegiate …

SquashTV launches FAST channel on Freevee in US

SquashTV, the broadcast arm of the Professional Squash Association (PSA), has launched a free, ad-supported streaming television (FAST) channel, initially available …

Mass sponsorship strategy fails as Cazoo enters administration

Cazoo, the UK-based online car retailer that made a big move into sports sponsorship after launching in 2018, has gone …