Relevent wins bid to oust CAA Eleven as UEFA national team comps partner
European soccer's governing body UEFA has announced the appointment of sports media and commercial agency Relevent as the exclusive marketing and …
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Netflix makes another soccer splash with 2030 World Cup deal in Spain
Content streaming giant Netflix has secured live rights in host country Spain to men's soccer's 2030 FIFA World Cup, in …
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NHL continues sponsorship spree with Expedia deal
Ice hockey’s elite NHL has struck a new multi-year partnership with holiday booking service Expedia as its latest partner across …
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F1 confirms Rwanda to join series in 10-year deal
Motor racing’s elite Formula 1 (F1) series has confirmed that it will return to Africa for the first time in almost …
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BeIN secures exclusive World Table Tennis deal in Southeast Asia
Pay-TV heavyweight BeIN Sports has agreed a new media rights deal with World Table Tennis (WTT), the commercial arm of the …
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F1 confirms Rwanda to join series in 10-year deal
Motor racing’s elite Formula 1 (F1) series has confirmed that it will return to Africa for the first time in almost …
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BeIN secures exclusive World Table Tennis deal in Southeast Asia
Pay-TV heavyweight BeIN Sports has agreed a new media rights deal with World Table Tennis (WTT), the commercial arm of the …
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NBA brings in IM8 as regional partner; Magic and Disney renew
North American basketball’s NBA has announced a new multi-year regional partnership with IM8, the health and wellness supplement brand.The agreement …
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Brisbane 2032 chief Hook confirms departure upon contract expiry
Cindy Hook, chief executive of the Brisbane 2032 Olympic and Paralympic Games Organizing Committee, will leave the role at the …
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AMEX puts name to SailGP’s inaugural Hong Kong race in 2027
SailGP, the international sailing series, has announced global payments giant American Express as the title sponsor of its upcoming inaugural …
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Bayern Munich and fintech partner Adyen renew partnership
Financial technology platform Ayden will continue as a sponsor of Bayern Munich after extending its deal with the German soccer heavyweights.Through …
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NFL takes bite out of Five Guys UK partnership
Fast-food chain Five Guys has been named an official commercial partner of American football’s NFL in the UK under a …
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NASCAR and Next League to enhance AI focus in expanded tie-up
US stock car racing series NASCAR has expanded its long-running partnership with Next League, the New York-based sports technology consultancy …
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DAZN builds on NBA, FIBA deals with Basket.TV acquisition
Global sports subscription platform DAZN has bought up basketball streaming service Basket.TV, which mainly serves Latin America.Basket.TV operates primarily across …
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Manchester City’s guilty verdict may have ripple effects across European soccer
After a process that lasted more than two years, judgement on Manchester City has finally been passed. An independent commission …
