Soccer is fundamentally unbalanced and the lack of unpredictability is harming the sport
The popularity of soccer has led to enormous sums of money being present within the game in a multitude of …
Michelob Ultra in inaugural global beer partner deal with NBA
Michelob Ultra, the US beer brand owned by international brewing giant Anheuser-Busch InBev (A-B), has extended and expanded its tie-up …
FC Diez Media brings in Felipe Lazaro as head of media
FC Diez Media, the IMG-owned agency that handles commercial rights to South American club soccer competitions, has today (June 1) …
ECB brings in Metro Bank as major women’s cricket partner
The England and Wales Cricket Board (ECB) governing body has brought in UK high street bank Metro Bank as its …
ASOIF brings in trio of international federations as new full members
The international federations of sport climbing, surfing, and skate sports have been given full membership status of the Association of Summer …
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Texas Children to title sponsor PGA’s Houston Open; Cisco renews with USGA
Texas Children, the Houston-based pediatric hospital, has been announced as the title sponsor of golf’s Houston Open from next year …
WSC Sports bolsters portfolio with TelevisaUnivision and ELF deals
WSC Sports, the Israel-based sports video content provider, has agreed new partnerships with media giant TelevisaUnivision and the European League of …
Foxtel and SBS acquire Netball World Cup rights in Australia
Australian pay-television heavyweight Foxtel has today (June 1) been unveiled as the main broadcaster for this year’s Netball World Cup …
Lexus and LTA announce new naming rights partnerships
Lexus, the luxury car brand of Japanese automotive manufacturer Toyota, has partnered with the Lawn Tennis Association (LTA), the governing …
ABC nets record US live audience for F1’s Monaco GP
ABC, the US network owned by media giant Disney, attracted 1.79 million average viewers for its coverage of the Formula …
IBA to ramp up streaming through OTTera partnership
The International Boxing Association (IBA) has brought on board OTTera, an over-the-top (OTT) services provider, to help it develop its …
Electrics firm Rexel in as TDF sponsor in three-year deal
French electrical supplies firm Rexel has today (May 31) been unveiled as an event partner of road cycling’s iconic Tour de France …
Hilton upgrades its 2023 Ryder Cup sponsorship
Ryder Cup Europe and the PGA of America, the organizers of the biennial golf tournament when it is played on …
The Home Depot and MLS in multi-year extension
US home improvement company The Home Depot has extended its commercial deal with North America’s top-tier Major League Soccer (MLS).The multi-year renewal, …
European sports ministers pressurize broadcasters over WWC rights
The sports ministers of five European countries have today (May 31) given broadcasters in their respective markets the hurry-up with …