Dentsu retains WBSC commercial rights contract through 2036
The World Baseball Softball Confederation (WBSC) governing body has extended its commercial rights deal with Japanese advertising giant Dentsu for the …
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Porto land XTB sleeve deal; Bayern partner with LONGi
Portuguese soccer giants FC Porto have announced a three-year global partnership with XTB that will see the investment platform feature …
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Bundesliga bolsters Thai reach as BG Sports acquires rights to second tier
BG Sports, the Thai digital broadcaster, has acquired rights in the country to German soccer’s second-tier Bundesliga 2 on a …
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DAZN adds Portugal’s Primeira Liga to Spanish soccer stable
The Spanish arm of international OTT sports streaming service DAZN has struck yet another soccer rights deal in that market, …
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FIFA World Cup 2026 helps Fox to record revenue, EBITDA, across fiscal year
Fox, the US media giant, has already illustrated the benefit of its broadcasting of the 2026 FIFA World Cup soccer …
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Polymarket ties up with Yankees for remainder of 2026 season
Polymarket, the nascent predictions market wagering operator, has struck its latest high-profile partnership in the US sports market, becoming a …
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London bids for 2029 World Athletics Champs after West Ham agreement
London has officially submitted its final bid to stage the 2029 World Athletics Championships after an agreement was reached with …
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UK’s Channel 4 scores FTA rights for home nations FIH World Cup 2026 games
Channel 4, the UK free-to-air commercial broadcaster, has acquired the exclusive rights to the 2026 FIH Hockey World Cup, ensuring …
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F1 race postponements lead to Liberty Media revenue drop in Q2
Liberty Media, the US media giant and owner of motor racing’s iconic Formula 1 (F1) series, saw its revenues drop …
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Disney sells out Super Bowl LXI ad inventory, closes upfront sales process
Media giant Disney, the domestic broadcaster for NFL flagship Super Bowl finale in 2027, has sold out its advertising inventory …
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Arsenal renews long-running Emirates partnership through 2033
English Premier League champions Arsenal have struck a ‘long-term’ contract renewal with principal sponsor Emirates, which will retain top-tier rights …
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Silverstone extension keeps British GP on MotoGP calendar through 2028
Motorcycling’s elite MotoGP will continue to stage its British Grand Prix through 2028 after extending its partnership with the iconic …
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LaLiga moves from BeIN to Disney+ and DAZN in France
The next three seasons of Spanish soccer's top-flight LaLiga will be broadcast in France by a combination of Disney+ and …
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Serie A ends India blackout as Zee strikes deal to bolster soccer portfolio
Zee Entertainment, the Indian media enterprise, has acquired media rights in the country to Italian soccer’s top-flight Serie A, ending …
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Infantino apologises for ‘errors’ in sale process but refuses to resign
Gianni Infantino has apologised for “errors” made in the proposed sale of minority stakes in FIFA’s major competitions to private …
