Premier Sports secures Copa America rights in UK and Ireland
UK and Ireland pay-TV network Premier Sports has secured the rights to broadcast this year’s Copa America, the South American national …
Discount Tire signs multi-year deal with MLS
Tire manufacturer Discount Tire and the US top-tier Major League Soccer (MLS) have announced a new multi-year partnership.Through the partnership, …
F1 Academy lands American Express partnership
F1 Academy, the top motor racing series’ all-female development category, has announced a new partnership with US financial services provider …
DAZN threatens legal action against DFL as rights dispute takes ugly turn
DAZN, the global sports streaming service, has threatened German soccer’s DFL body with legal action over their ongoing domestic media …
Peacock adds 3 million new subscribers, losses narrow in Q1
US streaming service Peacock, owned by the NBCUniversal media conglomerate (a subsidiary of Comcast), saw a growth in subscribers and shrunk …
Unilever on board as Copa America sponsor
Unilever, the international consumer products giant, has been unveiled as a sponsor of this year’s Copa America national teams soccer competition …
Deal Focus: Aston Villa stick with betting in Betano shirt sponsorship
The dealEarlier this week, English Premier League (EPL) soccer side Aston Villa and Kaizen Gaming confirmed a partnership through which the Greek …
Amazon to stream NHL in Canada through Rogers deal, partners with Kraken
North American ice hockey’s NHL and its digital broadcast rights partner Rogers Communications have signed an exclusive two-year streaming deal …
OBS: Olympic AI tie-up will expand Paris 2024 global broadcast capabilities
Production of the Paris 2024 Olympic Games will be a “level up” from anything seen before thanks to artificial intelligence (AI) …
Is the Commonwealth Games still relevant in the modern era?
The 2026 Commonwealth Games are currently without a host. The Australian state of Victoria was the original host of the …
FIFA unveils Aramco as latest global partner
FIFA, global soccer’s governing body, has today announced a major global partnership with Saudi Arabian oil giant Aramco.Under a four-year …
F1 launching FAST channel in US to capitalise on major market growth
Formula 1, the iconic international motor racing series, has today unveiled a new, 24/7, subscription-free channel launching for US fans.F1 …
Juventus and Two Circles team up in long-term commercial-focused deal
Two Circles, the international digital-focused sports agency, has announced a five-year partnership with Juventus to collaborate on the top Italian soccer …
LaLiga adds StarTimes as non-exclusive rightsholder in Sub-Saharan Africa
StarTimes, the pay-television operator in Sub-Saharan Africa, has secured non-exclusive English-language rights to Spanish soccer’s LaLiga through the 2028-29 season.The broadcaster will …
Real Madrid brings in Ouro as regional sponsor in multiple markets
Real Madrid, the Spanish soccer giants, have unveiled a new partnership with technology and financial services company Ouro.Under the agreement, …