Nine reclaims Netball Australia rights in ‘landmark’ deal
Australia’s commercial broadcaster Nine Network has landed a five-year partnership with the Netball Australia governing body for exclusive rights to …
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Brisbane 2032 secures first founding partner with Australia’s CommBank
The organizing committee behind the upcoming Brisbane 2032 Olympic and Paralympic Games has announced Commonwealth Bank (CommBank), the Australian multinational …
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NBA regular-season viewership gains show early benefits of new rights deals
Coverage of the 2025-26 NBA regular season secured high domestic ratings in the first year of the league's new media rights …
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Swiss SailGP Team land Explora Journeys as title sponsor
The Explora Journeys luxury ocean travel brand has expanded its sports sponsorship activity by becoming the title partner of sailing’s …
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Super Rugby suffers latest blow as Moana Pasifika to dissolve
In a major blow to the regional Super Rugby Pacific club tournament, the Moana Pasifika franchise has announced that it …
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NHL adds P&G Canada as regional partner
North American ice hockey’s top-tier NHL has secured a new regional partnership with consumer goods giant Procter & Gamble, in …
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McIlroy’s Masters repeat draws high viewership on CBS
The final round of golf’s 2026 Masters attracted strong viewership across the US, with an average of nearly 14 million viewers …
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DFB to launch 24/7 pay-TV channel in May
The German Football Association (DFB) is set to go live with its own pay-TV channel in late May, via a …
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Iris continues IMG rights sweep with LPGA global distribution agreement
The UK-based Iris Sport Media agency has now expanded into golf, striking a long-term deal with the Ladies Professional Golf …
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Betway returns to Jockey Club sponsorship slate for 2026
The Jockey Club, the prominent UK horse racing organization, has reunited with sports betting brand Betway, which will sponsor 10 …
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Netflix lands exclusive Gold Cup rights in Mexico through 2029
Global streaming giant Netflix has expanded its sports offering through a deal with Concacaf, soccer's governing body across North and …
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Capgemini grows rugby portfolio with RFU digital transformation partnership
French IT firm Capgemini has bolstered its presence in rugby union, partnering with England’s RFU governing body.As the official digital transformation …
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PFL extends with DAZN in DACH region
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has extended its broadcast rights tie-up in Germany and surrounding …
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AFA adds Nexo as LATAM crypto partner ahead of World Cup
The Argentine Football Association (AFA) governing body has continued its commercial partner push by adding digital asset platform Nexo as …
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VTV retains FIFA World Cup rights in Vietnam
Rights to the upcoming FIFA World Cup national teams soccer tournament have been snapped up by Vietnam Television (VTV).That state-owned …
