NYCFC bring in Klutch Sports to secure stadium partnerships
US soccer side New York City FC (NYCFC), of the top-tier Major League Soccer (MLS), has appointed US sports agency …
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LBBW to replace Winamax as Stuttgart shirt sponsor from 2025
VfB Stuttgart, the German soccer club, have unveiled financial services company Landesbank Baden-Württemberg (LBBW) as their new shirt sponsor from the …
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UEFA and Oppo renew UCL partnership
UEFA, European soccer’s governing body, has today announced the renewal of its partnership with Chinese consumer electronics brand Oppo for …
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ECB initiates sale process for The Hundred franchises
The England and Wales Cricket Board (ECB) governing body has begun the process to secure investment into the eight teams …
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Jurasek departs as Chelsea CEO, Gannon promoted as replacement
Chelsea, the English Premier League soccer club, have announced the departure of Chris Jurasek as chief executive after 15 months …
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F1 and Lenovo renew global partnership
Formual 1 (F1), the iconic open-wheel motor racing series, has renewed and expanded its partnership with technology firm Lenovo.Through the multi-year …
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Gloves up: Shalom on Boxxer’s growth and the sport’s outlook
Any seasoned boxing fan will tell you that as of late the sport has had its issues. While the names …
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Pernod Ricard backs out of PSG tie-up after backlash from rival fans
Pernod Ricard has scrapped its recently announced sponsorship deal with top French soccer club Paris Saint Germain (PSG) after outrage …
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Bitpanda becomes European partner of NFL
Austrian cryptocurrency firm Bitpanda has struck a deal with American football’s NFL, through which the brand becomes a European sponsor …
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The rising cost of Premier League fandom as shirt and ticket prices continue to soar
Soccer and the Premier League represent big business, with more money in the game than ever before. At its core, …
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Dorna secures unprecedented MotoGP rights renewal through 2060
Dorna Sports will continue as the promoter of motorcycle racing’s elite MotoGP series through 2060 after today announcing the long-term renewal with …
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TikTok in content tie-up with Saudi Pro League
The top-tier Saudi Pro League (SPL) soccer competition has struck a strategic content partnership with short-form video platform TikTok.Through a …
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AC Milan sign ASUS as new partner, Atalanta renew with LeoVegas.News
Italian soccer giants AC Milan have announced a new partnership with Taiwanese computer brand ASUS.The deal makes ASUS AC Milan’s …
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ESPN swoops for Premier League rights in Caribbean after VertiCast exit
ESPN, the major international sports network, has picked up rights to English soccer’s Premier League in the Caribbean for the …
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Santander signs multi-year F1 deal after parting with Ferrari
Spanish bank Santander has announced a multi-year partnership with Formula 1 (F1), the iconic open-wheel motor racing series, almost a week after …
