Topps ousts Panini, secures marquee FIFA collectables partnership
Fanatics-owned collectables brand Topps has struck yet another major blow to rival Panini in the race to dominate global sports …
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Fuse expands MENA presence with Dubai office despite ongoing conflict
Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has expanded its presence in the Middle East …
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Audemars Piguet enters padel with Premier Padel tour sponsorship
The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in …
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BT Group connects to Euro 2028 as telecoms partner
BT Group, the heavyweight UK telecoms firm, has signed up as a partner of soccer's 2028 UEFA European Championships, which …
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Sky NZ in English cricket rights deal through 2030
The Sky New Zealand pay-TV heavyweight has struck a four-year rights deal with the governing England and Wales Cricket Board …
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Topps ousts Panini, secures marquee FIFA collectables partnership
Fanatics-owned collectables brand Topps has struck yet another major blow to rival Panini in the race to dominate global sports …
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Fuse expands MENA presence with Dubai office despite ongoing conflict
Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has expanded its presence in the Middle East …
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Audemars Piguet enters padel with Premier Padel tour sponsorship
The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in …
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BT Group connects to Euro 2028 as telecoms partner
BT Group, the heavyweight UK telecoms firm, has signed up as a partner of soccer's 2028 UEFA European Championships, which …
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Sky NZ in English cricket rights deal through 2030
The Sky New Zealand pay-TV heavyweight has struck a four-year rights deal with the governing England and Wales Cricket Board …
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NZR names Lancaster as permanent chief executive
The New Zealand Rugby (NZR) governing body has today confirmed Steve Lancaster as the organisation’s permanent chief executive.Lancaster has already …
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Sportradar and NBC sink innovative NBA three-pointer
Broadcast coverage of the NBA is regarded as being among the most innovative in the live sports industry. The league’s national domestic broadcast partners …
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WTA Tour taps Accenture for digital transformation
The Women’s Tennis Association has unveiled a new multi-year deal with global professional service firm Accenture to upgrade its digital …
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WNBA puts best foot forward with Skechers
The Women’s National Basketball Association (WNBA) has brought in footwear apparel firm Skechers as a new commercial partner.Through a multi-year tie-up …
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Adidas in as shoe supplier for Team Europe’s Solheim Cup 2026 bid
Germany-based global sporting goods giant Adidas has become the latest brand to partner this year’s edition of the Solheim Cup.Adidas …
