Louis Vuitton renews America’s Cup title deal ahead of Naples ’27
A quintet of five competitors from sailing’s iconic America’s Cup have officially launched their governing partnership and announced the renewal …
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World Rugby extends apparel partnership with Macron
Governing body World Rugby has announced an extension to its official apparel partnership with Italian sportswear manufacturer Macron through 2029, …
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DP World Tour continues rights spree with Sony Pictures Network deal
Sony Pictures Network (SPN), the Indian pay-TV broadcaster, has secured exclusive television and digital rights to golf’s DP World Tour for three …
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Volleyball World agrees ‘landmark’ Decathlon merchandise deal for VNL
Volleyball World, the commercial arm of the sport’s FIVB governing body, has struck a new ‘landmark’ global merchandising partnership with …
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SI launches FAST channel; France Televisions rolls out new sports platform
US sports media enterprise Sports Illustrated (SI) has launched a new, 24/7 free ad-supported streaming television (FAST) channel, which will …
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McLaren F1 drops Castore for Puma, Audi add Piquadro
McLaren, the incumbent champions of motor racing’s top-tier Formula 1 (F1) series, have announced German sportswear giants Puma as their …
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PNG’s NBC secures rights to Super League ahead of expansion
The National Broadcasting Corporation (NBC), Papua New Guinea’s national broadcaster, has secured exclusive rights to English rugby league’s top-tier Super …
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Emirates renews long-standing Team NZ America’s Cup tie-up
UAE flag carrier airline Emirates has renewed its long-running naming rights partnership with the New Zealand sailing team ahead of …
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The broadcast value of an away Ashes series
The 2025/26 Ashes unravelled on and off the field. England surrendered the urn in just 11 days, but for supporters …
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W7F appoints experienced women’s soccer exec Bloomfield to senior role
The nascent World Sevens Football (W7F) women’s soccer tournament has made a significant senior leadership appointment, hiring Claire Bloomfield as chief …
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Two Circles hired to grow squash audiences ahead of LA28
Squash Media and Marketing (SMM), the commercial arm of the Professional Squash Association (PSA), has announced a five-year partnership with …
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Liga F launches FTA broadcast tender
Spanish women’s soccer’s top-flight Liga F has launched a new rights tender seeking free-to-air coverage for its current 2025-26 campaign.The …
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DAZN to offer prediction trading through Polymarket tie-up
DAZN, the international sports streaming service, has partnered with cryptocurrency-based prediction market firm Polymarket to offer prediction trading to its …
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Extreme H extends coverage with India’s Sony Pictures Networks
Sony Pictures Network (SPN), the Indian pay-TV broadcaster, has extended its rights to off-road motor racing’s hydrogen-based Extreme H World …
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IPL expands sponsorship portfolio with lucrative Gemini AI deal
Gemini, the artificial intelligence platform developed by tech giant Google, has struck a multi-year sponsorship agreement with cricket’s elite Indian …
