The importance of funding for Paralympic success
The 2024 Paris Paralympic Games marked one of Team GB’s most successful performances in the history of the competition. China …
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Premiership Rugby enters new era with ambitious growth plans
After two years of preparation, Premiership Rugby is ready for lift-off with a relaunch of its new brand strategy for …
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Nike brings in Hill as CEO to replace Donohoe
Sportswear and sports equipment giant Nike will replace its retiring president and chief executive John Donohoe with Elliott Hill.Hill originally …
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Cedars-Sinai named official medical provider for LA28
US medical institution Cedars-Sinai has announced a partnership with the 2028 Olympic and Paralympic Games in Los Angeles, US (LA28).As …
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Le Mans and IMG pen licensing extension through 2029
Sports marketing heavyweight IMG has extended its deal covering global licensing rights for the 24 Hours of Le Mans iconic …
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Le Mans and IMG pen licensing extension through 2029
Sports marketing heavyweight IMG has extended its deal covering global licensing rights for the 24 Hours of Le Mans iconic …
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Wasserman acquires Momentum Hockey
Wasserman, the international sports agency, has announced the acquisition of Canadian hockey player management firm Momentum.The strategic partnership sees the …
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UEFA takes off with Qatar Airways in lucrative six-year UCL deal
UEFA, European soccer’s governing body, has today confirmed Qatar Airways as the latest major sponsor of its elite Champions League …
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LaLiga announces tech partnerships with TikTok, Bitget
LaLiga, Spanish soccer’s elite-tier competition, has today unveiled new partnerships with the social media video platform TikTok and cryptocurrency firm Bitget.The …
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PNG closes in on NRL with Australian government support
Anthony Albanese, the prime minister of Australia, has reportedly come to an agreement with Australia’s rugby league governing body, the …
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Bundesliga turns to Relevent to support Americas growth in long-term deal
The DFL, the German soccer league, has today announced a significant long-term strategic partnership with Relevent Sports, the global sports …
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Galaxy Racer to show top European leagues in Indian subcontinent
Galaxy Racer (GXR), the Dubai-based transmedia company, has acquired rights to top European soccer leagues in Spain, Italy and France …
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WNBA awards 15th franchise to Portland
The Women’s National Basketball Association (WNBA), the elite tier of women’s basketball in the US and Canada, has officially confirmed …
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Explainer: What is the goal for Wimbledon’s first esports event?
The All England Lawn Tennis Club (AELTC), the organizer of tennis’ iconic Wimbledon Championships grand slam major, recently hosted a …
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Dortmund in multi-faceted tie-up with Pluto TV
Borussia Dortmund (BVB), heavyweights from German soccer’s top-tier Bundesliga, have brought on board free ad-supported streaming TV (FAST) service Pluto …
