Portugal, South Africa strike pre-World Cup partnerships
Ahead of the upcoming 2026 FIFA World Cup, the Portugal national team has added Chinese automotive brand Changan as its …
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Ultimate Sevens hands digital operations keys to PT SportSuite
South Africa-based digital media consultancy PT SportSuite has partnered up with the new global Ultimate Sevens rugby championship.PT SportSuite has …
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Ongoing playoff rivalries see NBA, NHL draw multi-year viewership highs
As the National Basketball Association (NBA) and National Hockey League (NHL) seasons approach their conclusion, playoff viewership for both has …
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Paramount and Australia’s A-Leagues extend through 2028-29
The Paramount Australia and New Zealand branch of that global media and content firm has extended its rights tie-up covering …
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Oakley Capital taps ex-Red Bull Horner to advise sports partnerships
Private equity firm Oakley Capital is set to expand its sports investments and has tapped Christian Horner, the former chief …
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US Soccer continues pre-World Cup sponsorship push with heavyweight Google
With the US set to jointly host the 2026 FIFA World Cup (alongside Canada and Mexico), the US Soccer federation …
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Deal focus: CazeTV continues expansion with long-term LaLiga deal
The dealBrazilian sports streaming outlet CazeTV has snapped up another set of major sports rights in that market, through a …
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NFL expands Ticket HQ lineup with Tixr platform
American football’s elite NFL has expanded its NFL Ticket HQ ticketing ecosystem, formerly known as NFL Ticket Network, announcing Tixr …
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Palace swaps NET88 with Temporal as main shirt sponsor; Al Ahly nets Haier
English Premier League soccer side Crystal Palace have announced open-source software provider Temporal as their new front-of-shirt sponsor in a …
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Premier Jumping League seeks host broadcaster for inaugural season
The Premier Jumping League (PJL), the new global showjumping competition due to launch next year, has launched a tender to …
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DAZN in global IFAF flag football rights touchdown
Global sports subscription streaming service DAZN has struck a significant deal with the International Federation of American Football (IFAF).DAZN is …
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President’s Cup adds new partner, DP World Tour plots English Open revival
US golf's PGA Tour has added a new sponsor for its biennial Presidents Cup team tournament, with accounting and consultancy …
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SiriusXM renews long-running Nascar rights deal ahead of Coca-Cola 600
Nascar, the top-tier US stock car racing organization, has extended its long-running radio broadcast rights agreement with the national satellite …
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Suns, Mercury extend local FTA rights deal with Gray Media through 2030
Mat Ishbia, the US businessman and owner of the Phoenix Suns (NBA) and Phoenix Mercury (WNBA) basketball franchises, has agreed …
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Emirates Islamic bank in as new Barcelona UAE sponsor
Spanish soccer champions Barcelona have brought in United Arab Emirates (UAE) financial institution Emirates Islamic as a new sponsor.Through a …
