EuroLeague rebrands as Turkish Airlines partnership lapses
European basketball’s elite EuroLeague has launched a new visual identity that has coincided with the end of its long-standing naming …
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Dyn secures DFL and Schwarz Group as new investors
Dyn Media, the German sports streaming platform, has acquired a fresh injection of capital after bringing in the DFL German …
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LFP hierarchy votes to take plunge and commit to new in-house channel
The major stakeholders in French soccer's top-tier have given the green light for Ligue 1 to create and develop an in-house TV …
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Women’s Rugby World Cup boost sponsors list with Emirates deal
Rugby union’s World Rugby governing body has added Dubai-based airline Emirates as an official partner for the upcoming 2025 Women’s …
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Esports World Cup connects with Lenovo in build-up to 2025 edition
Chinese tech giant Lenovo has signed up as the latest commercial partner of the 2025 Esports World Cup (EWC).Through a tie-up …
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Nexo-DP World Tour; PGA Tour Utah event nets first title sponsorship
European golf’s DP World Tour has brought in Nexo as its first cryptocurrency partner, in a three-year deal that includes title …
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Another LVMH brand becomes F1 partner as Glenmorangie brought in
The Glenmorangie whisky brand has been rolled out as a commercial partner of motor racing's top-tier Formula 1 (F1).Glenmorangie is …
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Deal Focus: Optus exits sport as Nine stakes dominance claim with PL rights
The dealAustralian commercial broadcaster Nine Entertainment has struck a deal with rival sports broadcaster Optus for the exclusive rights to …
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Volleyball World taps Eurovision Services for broadcast signal distribution
Volleyball World, the commercial body managing global volleyball rights, has struck a new multi-year strategic partnership with Eurovision Services, the …
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Ineos Grenadiers secure Adidas as apparel partner
The Ineos Grenadiers professional cycling team has added to its growing list of commercial partners after striking an agreement with …
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Premier League partners Microsoft to revolutionize its digital environement
English men's soccer’s elite Premier League competition has agreed a new five-year fan-experience-focused strategic partnership with global tech giant Microsoft.As …
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Minnesota Wild home to be renamed Grand Casino Arena
The Minnesota Wild, of North American ice hockey’s NHL, have announced their home stadium will be renamed Grand Casino Arena …
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NBA increases salary cap by 10% but 2026 limits spell trouble
The US’ elite National Basketball Association (NBA) is has once again increased its salary cap ahead of the 2025-26 campaign.Having …
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New Balance replaces Nike as BBL, WBBL kit provider
The Cricket Australia governing body has agreed a new major kit deal with sportswear heavyweight New Balance, covering the men’s …
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ORF and Sportradar secure Austrian Bundesliga rights for 2026-29 cycle
Austrian men’s soccer’s top-tier Bundesliga (ÖFBL) and second-tier 2.Liga have awarded their first domestic rights packages for the 2026-27 to …
