JP Morgan in as major IOC, LA28, and Team USA partner
Heavyweight international bank JPMorganChase has come on board as a major commercial partner of the International Olympic Committee (IOC), and …
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Mediawan’s ABX nets PFL rights ahead of Brussels event
ABX, the Belgian TV channel of French media group Mediawan, has secured domestic rights to the Professional Fighters League (PFL) …
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Ineos Grenadiers confirms lucrative Netcompany title sponsorship deal
Ineos Grenadiers, the UK-based road cycling team owned by billionaire investor Sir Jim Ratcliffe, has confirmed Danish IT firm Netcompany …
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F1 adds insurance broker Marsh to sponsorship paddock
The iconic Formula 1 (F1) motor racing series has brought in insurance broker and risk management firm Marsh as a …
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NFL Draft draws over 13m viewers, breaks merchandising records
The 2026 edition of the annual NFL Draft failed to hit the viewership heights of 2025, but still became one …
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DFL lands €100m Adidas investment, match ball deal extended to 2030
German soccer’s DFL body has entered a strategic partnership with Adidas that will see the sportswear giant invest €100 million ($117 …
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The CW expands WWE NXT commitment with PLE broadcast deal
Global professional wrestling promotion WWE has announced the expansion of its US broadcast ties with The CW Network for its …
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LIV Golf nets SPN rights deal after postponing Louisiana event
A day after postponing its upcoming Louisiana event, the embattled LIV Golf tour has announced a new rights deal with …
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JPMorganChase in as major IOC, LA28, and Team USA partner
Heavyweight international bank JPMorganChase has come on board as a major commercial partner of the International Olympic Committee (IOC), and …
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Mediawan’s ABX nets PFL rights ahead of Brussels event
ABX, the Belgian TV channel of French media group Mediawan, has secured domestic rights to the Professional Fighters League (PFL) …
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Ineos Grenadiers confirms lucrative Netcompany title sponsorship deal
Ineos Grenadiers, the UK-based road cycling team owned by billionaire investor Sir Jim Ratcliffe, has confirmed Danish IT firm Netcompany …
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F1 adds insurance broker Marsh to sponsorship paddock
The iconic Formula 1 (F1) motor racing series has brought in insurance broker and risk management firm Marsh as a …
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NFL Draft draws over 13m viewers, breaks merchandising records
The 2026 edition of the annual NFL Draft failed to hit the viewership heights of 2025, but still became one …
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Report: Disney+ sweeps up UEFA club competition rights in Belgium
The trio of men's UEFA pan-European club soccer competitions will be broadcast in Belgium during the next cycle by the …
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Rose kickstarts McLaren Golf as first ambassador, investor
Justin Rose has been unveiled as the first global ambassador and investor in McLaren Golf, the new venture launched by …
