PIF in as regional World Cup partner for North America and Asia
Saudi Arabia's Public Investment Fund (PIF), the country’s sovereign wealth investment vehicle, has added to its existing relationship with global soccer's …
Post
-
-
Tapmad picks up World Cup streaming rights in Pakistan
Tapmad, the Pakistan-based digital streaming platform, has acquired the exclusive digital and television broadcasting rights for soccer’s upcoming FIFA World …
-
Marriott Bonvoy expands ICC partnership to include Women’s T20 World Cup
The Marriott Bonvoy hotel group has expanded its commercial sponsorship agreement with the International Cricket Council (ICC) to include the …
-
McLaren Racing and Intel in multi-team partnership
The McLaren Racing organization has brought in computer hardware and technology heavyweight Intel as a new commercial partner, in a multi-year …
-
Pro League back on Proximus through DAZN distribution deal
Proximus has followed rival Belgian telecoms firm Telenet in returning as a broadcaster of domestic soccer’s top-flight Pro League through …
-
Deel replaces Visit Rwanda as Arsenal sleeve sponsor from 2026-27
English soccer giants Arsenal have unveiled Deel, the global payroll and human resources (HR) platform, as a new sleeve partner …
-
Netflix adds to NFL slate in four-year extension, more games for Fox, CBS
Streaming giant Netflix will broadcast an expanded slate of NFL games after agreeing a renewed four-year deal with the top American …
-
Hungarian Champions League rights renewed by RTL
Commercial broadcaster RTL has extended its rights deal in Hungary covering European soccer's top-tier UEFA Champions League (UCL).Through the deal, RTL …
-
Podcast: Could Dundon’s spending cuts inhibit Portland NBA commercially?
In September 2025, financial services businessman Tom Dundon became the newest NBA franchise owner, acquiring the Portland Trail Blazers in …
-
Haleon unveiled as UEFA’s first medical partner
European soccer's governing body UEFA has brought in Haleon, the global healthcare firm, as its first-ever medical health partner.Through a …
-
MotoGP taps former UK TV exec Russell as CFO
MotoGP, the top-tier global motorcycling series, has appointed former Channel 4 and Sky executive Vince Russell as its new chief …
-
McDonald’s in as inaugural naming partner for new Chicago Fire stadium
The Chicago Fire, of North American soccer's top-tier MLS, have brought in global fast-food chain McDonald's as the inaugural naming …
-
Bundesliga, IMG renews archive licensing agreement
German soccer’s top-tier Bundesliga has extended its partnership with international sports and media agency IMG, which will continue as the …
-
Airbnb add to sports portfolio with Nascar tracks agreement
Airbnb, the online accommodation booking service, has continued to capitalize on the growing sports travel industry by adding five racetracks …
-
Australian cricket fans set to enjoy another ICC women’s event FTA
The Amazon Prime Video streaming service will once again offer coverage of a major women's cricket tournament for free to …
