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Significant Euro 2024 audiences continue in UK and Italy

The UK’s BBC public-service broadcaster recorded a peak audience of 13.1 million for its coverage of England versus Denmark in …

Tommy Hilfiger signs multi-year US SailGP Team partnership

US fashion brand Tommy Hilfiger has announced a multi-year partnership with the US SailGP Team from that sailing series.The team has …

Coca-Cola in as Copa America partner – just in time

Global soft drinks conglomerate Coca-Cola has been unveiled as a partner of the upcoming 2024 edition of South American soccer’s …

Concacaf and MLS bring Michelob Ultra on board as official partner

Concacaf, North American soccer's governing body, and Major League Soccer (MLS) have today announced major multi-year international partnerships with brewing …

Cisco carries on Olympics relationship through LA28 deal

Wireless technology and communications firm Cisco has extended its association with the Summer Olympics by signing a deal to become …