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Peacock adds 3 million new subscribers, losses narrow in Q1
US streaming service Peacock, owned by the NBCUniversal media conglomerate (a subsidiary of Comcast), saw a growth in subscribers and shrunk …
Unilever on board as Copa America sponsor
Unilever, the international consumer products giant, has been unveiled as a sponsor of this year’s Copa America national teams soccer competition …
Deal Focus: Aston Villa stick with betting in Betano shirt sponsorship
The dealEarlier this week, English Premier League (EPL) soccer side Aston Villa and Kaizen Gaming confirmed a partnership through which the Greek …
Amazon to stream NHL in Canada through Rogers deal, partners with Kraken
North American ice hockey’s NHL and its digital broadcast rights partner Rogers Communications have signed an exclusive two-year streaming deal …
OBS: Olympic AI tie-up will expand Paris 2024 global broadcast capabilities
Production of the Paris 2024 Olympic Games will be a “level up” from anything seen before thanks to artificial intelligence (AI) …
Is the Commonwealth Games still relevant in the modern era?
The 2026 Commonwealth Games are currently without a host. The Australian state of Victoria was the original host of the …
FIFA unveils Aramco as latest global partner
FIFA, global soccer’s governing body, has today announced a major global partnership with Saudi Arabian oil giant Aramco.Under a four-year …
F1 launching FAST channel in US to capitalise on major market growth
Formula 1, the iconic international motor racing series, has today unveiled a new, 24/7, subscription-free channel launching for US fans.F1 …
Juventus and Two Circles team up in long-term commercial-focused deal
Two Circles, the international digital-focused sports agency, has announced a five-year partnership with Juventus to collaborate on the top Italian soccer …
LaLiga adds StarTimes as non-exclusive rightsholder in Sub-Saharan Africa
StarTimes, the pay-television operator in Sub-Saharan Africa, has secured non-exclusive English-language rights to Spanish soccer’s LaLiga through the 2028-29 season.The broadcaster will …
Real Madrid brings in Ouro as regional sponsor in multiple markets
Real Madrid, the Spanish soccer giants, have unveiled a new partnership with technology and financial services company Ouro.Under the agreement, …
Explainer: How MLS growth goes beyond the Messi effect
Major League Soccer has seen a significant increase in viewership and attendance in recent years, with season ticket sales and …
Tebas targets LaLiga match in US by 2025-26
LaLiga president Javier Tebas hopes the top Spanish soccer league can stage a regular-season fixture in the US as soon …
Guinness ‘to replace Budweiser as EPL beer sponsor’ in four-year deal
English soccer's top-tier Premier League (EPL) is set to begin a lucrative commercial tie-up with renowned beer brand Guinness in 2024-25, …
Manchester City announce Quidd tie-up
English soccer giants Manchester City have unveiled a new multi-year partnership with digital collectibles platform and NFT (non-fungible token) marketplace Quidd.Through …