Puma ends Nike’s 25-season run as Premier League ball supplier
German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s 25-season …
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Six Nations remains FTA through 2029 with renewed BBC, ITV deals
European rugby’s Six Nations competition will remain on free-to-air TV in the UK courtesy of a renewed and enhanced pair …
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F1 and Tencent extend streaming deal, teams sign 2026 Concorde Agreement
Chinese internet giant Tencent has renewed its streaming rights deal with motor racing’s prestigious Formula 1 (F1) series through the …
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BNP Paribas renews title sponsorship of Indian Wells Masters through 2029
BNP Paribas has extended its title sponsorship of the BNP Paribas Open tennis masters for another five years, making the multinational …
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IMG’s Sport 24 secures 2026 World Cup rights
Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has secured live rights for soccer’s …
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Op-ed: Is NFL Fantasy Football the next big commercial phenomenon?
The showpiece event of the NFL, the Super Bowl, is often touted as one of the great sports and entertainment events …
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Understanding the value of Liverpool FC’s return to adidas
After months of rumors circulating around a potential deal between Liverpool FC and adidas, the pair finally announced a new …
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New media rights deals in key markets as NWSL 2025 kickoff looms
North America's National Women’s Soccer League (NWSL) has unveiled new media deals in the UK, Australia, and Canada, ahead of the …
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UEFA’s switch from Team to Relevent as of 2027-28 confirmed
European soccer's governing body UEFA and the Relevent Sports agency have formalized the deal through which the firm will be the …
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AECOM to be venue infrastructure partner for LA28 Olympics and Paralympics
AECOM, the international architecture and engineering services company, has been named the official venue infrastructure partner for the LA28 Olympic …
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Novartis in as first NFL pharmaceutical sponsor
American football’s elite National Football League (NFL) has brought in US medicine company Novartis as the property's first-ever pharmaceutical partner.Novartis, …
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Deal Focus: TKO, Sela partner with Alalshikh to disrupt boxing
The deal TKO Group, the Endeavor-controlled ownership vehicle of MMA promotion UFC and wrestling promotion WWE, and Saudi Arabian events company …
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Brighton owner Bloom invests in Melbourne Victory
Tony Bloom, English entrepreneur and owner of top-tier English Premier League soccer side Brighton, has bought a 19.1% stake in …
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LIV Golf finds global distribution partner in DAZN
The controversial LIV Golf tour has agreed a new global free-to-air broadcast deal with international OTT streaming service DAZN.The multi-year …
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NBCU extends as IOC partner through 2036 Olympics in $3bn deal
A major, multi-faceted deal between the International Olympic Committee (IOC) and long-time US broadcast partner NBCUniversal (NBCU), including the extension …
