NFL expands international footprint with 2025 Dublin game
Just days after confirming its first visit to Australia for the 2026 season, the National Football League (NFL) has now …
Just days after confirming its first visit to Australia for the 2026 season, the National Football League (NFL) has now …
Emily Prazer, chief commercial officer at motor racing’s top-tier Formula 1 (F1) series, has been named the new president of …
An article by Dan Carter, senior vice president of Sparks Global, a global experiential marketing firm. The Super Bowl has long been …
The Super League, the top tier of rugby league in the UK, has entered into a new commercial partnership with energy …
The Saudi-backed LIV Golf series has secured its first media rights deal in the UK, announcing a partnership with commercial …
Monumental Sports & Entertainment (MSE), the US sports team ownership group, has announced a new partnership with cllct, the collectible media …
Saudi Arabian bank Alinma has struck a deal covering naming rights to one of the stadiums that will host action …
North America’s Major League Rugby (MLR) has brought in heavyweight sports broadcaster ESPN as a major rights partner.Through a multi-year deal, ESPN …
The Detroit Lions, of American football’s NFL, have moved to enhance their commercial appeal in the DACH region (Germany, Austria, …
The DFL German soccer body has today extended its commercial partnership with the Sportfive international sports marketing agency until 2029.Through the renewed …
Inter Miami, of North America’s Major League Soccer (MLS), have struck a new commercial deal with snack giant Mondelez International.Through the …
UEFA has added experienced women’s soccer sponsor Unilever to the list of commercial partners for this year’s Women’s European Championship.Through …
The international sports broadcaster BeIN Sports has launched a new partnership with Australia’s Optus Sport, the sports broadcasting arm of …
Ahead of the 2025 Super Bowl showpiece game, the National Football League (NFL) has confirmed that Melbourne, Australia, will host regular …
uniqFEED, the Swiss advertising solutions and sports rights firm, has agreed a new strategic partnership with Telstra Broadcast Services (TBS) …