NCAA expands March Madness brackets, adds $50m per year in broadcast income
US college sports’ NCAA governing body has confirmed the expansion of its annual ‘March Madness’ men’s and women’s national basketball …
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Servus TV retains FTA MotoGP rights in Austria through 2030
Servus TV, the commercial network owned by energy drinks giant Red Bull, will continue its free-to-air (FTA) coverage of motorcycling’s …
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Sponsor spotlight: HSBC banks on sport
This new series will spotlight sports-focused brands and provide an in-depth look at their sponsorship strategies, innovative activations, fan engagement, and …
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Major revenue boost for F1 in Q1 2026 as extra race pays off
Revenue at motor racing's iconic Formula 1 (F1) increased by 53% year-on-year during the first quarter (Q1) of 2026, contributing …
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Ligue 1 sells Spanish rights to DAZN despite Ligue1+ scrutiny
French soccer’s LFP league organizer has secured a new multi-year rights agreement for its top-tier Ligue 1, with streaming service DAZN …
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Topps ousts Panini, secures marquee FIFA collectables partnership
Fanatics-owned collectables brand Topps has struck yet another major blow to rival Panini in the race to dominate global sports …
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Fuse expands MENA presence with Dubai office despite ongoing conflict
Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has expanded its presence in the Middle East …
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Audemars Piguet enters padel with Premier Padel tour sponsorship
The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in …
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BT Group connects to Euro 2028 as telecoms partner
BT Group, the heavyweight UK telecoms firm, has signed up as a partner of soccer's 2028 UEFA European Championships, which …
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Sky NZ in English cricket rights deal through 2030
The Sky New Zealand pay-TV heavyweight has struck a four-year rights deal with the governing England and Wales Cricket Board …
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NZR names Lancaster as permanent chief executive
The New Zealand Rugby (NZR) governing body has today confirmed Steve Lancaster as the organisation’s permanent chief executive.Lancaster has already …
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Sportradar and NBC sink innovative NBA three-pointer
Broadcast coverage of the NBA is regarded as being among the most innovative in the live sports industry. The league’s national domestic broadcast partners …
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WTA Tour taps Accenture for digital transformation
The Women’s Tennis Association has unveiled a new multi-year deal with global professional service firm Accenture to upgrade its digital …
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WNBA puts best foot forward with Skechers
The Women’s National Basketball Association (WNBA) has brought in footwear apparel firm Skechers as a new commercial partner.Through a multi-year tie-up …
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Adidas in as shoe supplier for Team Europe’s Solheim Cup 2026 bid
Germany-based global sporting goods giant Adidas has become the latest brand to partner this year’s edition of the Solheim Cup.Adidas …
