The World Snooker Championship’s continued move away from vice title sponsorship
British brand Halo confirmed a partnership with the Sheffield-based tournament in March earlier this year, as the brand extended its …
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Soccer Wrap: USL, LAFC, Aston Villa, Borussia Dortmund
The USL Super League, the new US top-tier women’s soccer competition, has announced US-based Gainbridge Insurance Agency as its title sponsor – …
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Viaplay stumbles in Q1 as business recovery continues
Nordic OTT streaming service Viaplay has published an interim financial report for the first quarter (January to March) of the …
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Euroleague secures CFI as Final Four sponsor
Euroleague Basketball, the organizer of top European club competitions, has agreed a new sponsorship deal with Dubai-based global multi-asset broker …
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Chelsea seek to clamp down on touting with Ticketmaster tie-up
Chelsea, the English Premier League soccer club, have today unveiled a new partnership with global ticketing giant Ticketmaster.Through the multi-year deal, …
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Revenue boost for 2024 Wimbledon ensures record surplus passed to LTA
The 2024 edition of the iconic Wimbledon Championships grand slam tennis tournament generated a record surplus for the sport in the …
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TF1 secures additional UEFA Nations League finals matches
TF1, the French commercial broadcaster, has acquired rights to air the final four matches of the UEFA Nations League European …
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US government launches investigation into Disney-Fubo deal
US media giant Disney’s recent acquisition of sports-focused streaming service Fubo is being investigated by the US Department of Justice …
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NFL and Adobe launch fan content-focused tie-up
American football’s elite NFL has expanded its global partnership with software company Adobe to enhance fan experiences throughout the season.Now …
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Formula E extends London E-Prix deal with Excel, signs Autoliv partnership
Formula E, the all-electric single-seater motor racing series, will continue to stage its London E-Prix around the city’s Excel exhibition …
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CAF extends commercial tie-up with Africa Global Logistics
The Confederation of African Football (CAF) has continued its recent sponsorship spree by extending its commercial relationship with the Africa …
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DAZN finally secures UK broadcaster for CWC with Channel 5 deal
UK free-to-air (FTA) broadcaster Channel 5 has snapped up a rights package to air games from the upcoming 2025 FIFA Club …
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NHL nets Ndax crypto partnership for Stanley Cup playoffs
Ndax, the Canadian cryptocurrency trading platform, has agreed a partnership with North American ice hockey’s NHL to become the official …
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DP World Tour adds new Indian event with $4m prize pot
European top-tier golf's DP World Tour has unveiled a new Indian tournament, to take place for the first time in …
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ECB expands KP Snacks tie-up to include England sleeve sponsorship
The KP Snacks UK-based snack foods producer has upgraded and expanded its commercial tie-up with the England and Wales Cricket …
