ESPN ends betting partnership with Penn, signs DraftKings
ESPN, the Disney-owned sports broadcaster, and US gambling company Penn Entertainment have agreed to terminate their sports betting partnership early, …
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DFB in long-term national teams deal with Zalando
Fashion and lifestyle brand Zalando has partnered with German soccer's DFB national federation in a five-year deal.Through a tie-up unveiled …
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Tissot and UCI prolong 30-year partnership
Tissot, the Swiss watch manufacturer, has extended its decades-long partnership with the International Cycling Union (UCI).The brand first partnered with …
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DAZN secures UK, US distribution deal with Prime Video
Global sports subscription service DAZN has launched its main channel on the Amazon Prime Video streaming service in the UK and the …
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Q&A with EMW Global CEO and founder Michael Rocha-Keys
EMW Global is a sport and entertainment agency with offices in Asia, Europe, and Latin America. The company specialises in sports sponsorship, …
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World Series 2025 delivers high viewership in US, Canada, Japan
Game Seven from Major League Baseball's recently concluded 2025 World Series averaged 51 million combined across the US, Canada, and Japan.The series …
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LPGA partners Saudi Golf to launch Las Vegas tournament
The US’ Ladies Professional Golf Association (LPGA) Tour has partnered with Saudi Golf to launch a new tournament in Las Vegas, …
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Paramount further strengthens TKO relationship with PBR partnership
Paramount, the US media giant now owned by Larry Ellison’s Skydance, has continued to ingratiate itself with the TKO Group …
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Vice TV to air PFL international events in the US
The Professional Fighters League (PFL) has announced a new broadcast agreement with cable channel Vice TV to bring its international …
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Infront enters MMA with Oktagon international rights tie-up
Sports marketing agency Infront has made its first entry into mixed martial arts (MMA) through a new international media rights …
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Prem Rugby taps Whisper to lead digital content strategy
English rugby union's top-tier Prem Rugby has entered into a social media and digital content strategy tie-up with UK sports and …
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Silverstone leaves as Newcastle commercial chief, set to join Juventus
Peter Silverstone has left his role as chief commercial officer (CCO) of English soccer club Newcastle United and is reportedly …
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USL appoints ex-Premier League exec Scholes to lead new top-flight
US soccer’s USL competition has, amid preparations to launch a division one designated top-flight in competition, officially confirmed the appointment …
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Heineken renews F1 global partnership
Motor racing’s Formula 1 (F1) has today announced an extension to its long-standing global partnership with Dutch brewing giant Heineken …
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Barcelona get suited up with Amiri through 2029-30
Spanish soccer giants and LaLiga champions Barcelona have brought in US-based fashion brand Amiri as a new club partner in …
