Adidas extends long-running EuroLeague deal to 2029
Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has renewed its long-standing sponsorship deal with German sportswear giant Adidas for …
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Wurth expands ice hockey presence with IIHF Worlds Championships deal
Fastener supplier Wurth has become a sponsor of the next two World Championships organized by the International Ice Hockey Federation …
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EuroLeague embraces change with expansion and revamped commercial strategy
The 2025-26 EuroLeague season marks a landmark campaign for the continental club competition, as it expands to 20 teams for …
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DAZN boosts college sports coverage via Fox Sports deal
Global sports streaming service DAZN has picked up more US college American football and basketball rights for the international market …
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Report: NWSL commissioner Berman handed new contract, Dash in sale talks
Jessica Berman, commissioner of US women’s soccer’s elite NWSL, has reportedly been handed a three-year contract extension, one that will …
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Sportway acquires Sportall to expand DTC streaming offerings
Sports production and live streaming firm Sportway Media Group (SMG) has acquired sports-focused direct-to-consumer (DTC) video tech company Sportall through its …
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Stylsvig to lead Hong Kong Jockey Club’s sports business
Casper Stylsvig, the experienced sports commercial executive who recently left his role with English soccer giants Chelsea, has been hired …
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Juventus reinforce cybersecurity partner list with Picus deal
Italian soccer giants Juventus have brought in Picus Security as a new commercial partner.Through a two-year deal between the two …
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Swyftx grows Australia, NZ portfolio with Super Rugby title sponsorship
Swyftx, the cryptocurrency exchange platform, has continued its Australian rugby sponsorship push, crossing codes from league to union to sponsor …
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Team Marketing enters Latin America with FMF rights remit
Mexican soccer’s FMF governing body has tapped Team Marketing, the prominent sports commercial agency, to lead on media rights sales for …
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ENIC outlines Tottenham commitment through £100m injection
The Lewis family trust, the majority owners of Tottenham Hotspur, have injected £100 million ($133 million) of new capital into …
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Mediaset to air Super Bowl FTA in Spain after scoring NFL rights deal
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured a rights package for American football’s NFL that …
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Rising Tide: How the Qatar Stars League competes in a crowded market
In recent years, the Middle East and North Africa (MENA) region has become a hotbed for hosting elite soccer events. …
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Formula E draws record audience across 2024-25 campaign
All-electric motor racing series Formula E has announced that its eleventh season, the 2024-25 campaign, broke multiple viewership records.The season, …
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NHL extends long-running Enterprise partnership
North American ice hockey’s National Hockey League (NHL) and its player union, the NHL Players Association (NHLPA), have announced a …
