NFL season opener sees viewership dip; Melbourne nets 18.5m for Netflix
The NFL’s 2026 season opener between the New England Patriots and Seattle Seahawks drew an average of 25.1 million viewers …
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Visa added as major sponsor of Rugby World Cup for 2027, 2029
Credit card giant Visa has been unveiled as a commercial partner of the men’s Rugby World Cup in 2027 and …
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Booking.com extends UEFA national team sponsorship
Booking.com, the online travel booking platform, has renewed and expanded its partnership with European soccer’s governing body UEFA to continue …
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NFL continues European rights push with Disney+ deal in Sweden
The Disney+ OTT platform will air American football’s NFL in Sweden after striking a new three-year rights deal ahead of …
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ATP Media and L1VE team up in immersive live rights deal
ATP Media, the men’s tennis tour’s in-house media business, has announced a new three-year global partnership with technology company L1VE.The agreement, …
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Booking.com extends UEFA national team sponsorship
Booking.com, the online travel booking platform, has renewed and expanded its partnership with European soccer’s governing body UEFA to continue …
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NFL continues European rights push with Disney+ deal in Sweden
The Disney+ OTT platform will air American football’s NFL in Sweden after striking a new three-year rights deal ahead of …
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ATP Media and L1VE team up in immersive live rights deal
ATP Media, the men’s tennis tour’s in-house media business, has announced a new three-year global partnership with technology company L1VE.The agreement, …
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FIBA and long-time partner Tissot extend, Errea in as ACB kit supplier
FIBA, basketball's global governing body, has renewed its major, long-running, commercial partnership with Swiss watch brand Tissot.A multi-year deal extension …
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Seven nets record viewership for NFL Melbourne; CayoTV scores NFL rights
The NFL’s Melbourne Game 2026 delivered a record-breaking viewership for rights holder Seven Network as 2.19 million Australians tuned in …
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IMG to lead commercial rights sales for inaugural FIFA ASEAN Cup
IMG, the international sports marketing giant, has secured a contract to lead the sale of media and sponsorship rights for …
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Op-Ed: Why Disney’s NFL partnership is the future of fan experience
A collaborative piece by Felicia Asiedu, marketing director at event software platform Cvent. From the outside, the Disney x Champion NFL collection - …
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Ultimate Sevens partners with DAZN, TikTok for inaugural edition
The new Ultimate Sevens rugby championship - that got underway over the weekend - is being broadcast globally in its …
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DAZN bolsters senior leadership team for next stage of growth
DAZN, the international sports streaming platform, has announced three appointments to strengthen its executive leadership team and “drive the group’s next phase …
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PSA taps Cavendish to support LA28 run-in
The Professional Squash Association (PSA), the organizer of the sport’s top-tier competitions, has tapped the corporate consultancy Cavendish to support …
