McDonald’s in as inaugural naming partner for new Chicago Fire stadium
The Chicago Fire, of North American soccer's top-tier MLS, have brought in global fast-food chain McDonald's as the inaugural naming …
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Bundesliga, IMG renews archive licensing agreement
German soccer’s top-tier Bundesliga has extended its partnership with international sports and media agency IMG, which will continue as the …
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Airbnb add to sports portfolio with Nascar tracks agreement
Airbnb, the online accommodation booking service, has continued to capitalize on the growing sports travel industry by adding five racetracks …
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Australian cricket fans set to enjoy another ICC women’s event FTA
The Amazon Prime Video streaming service will once again offer coverage of a major women's cricket tournament for free to …
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AzamTV locks in World Cup rights in East Africa
AzamTV, the Tanzania-based pay-TV broadcaster, has snapped up rights in eight East African markets to soccer’s upcoming 2026 FIFA World …
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AzamTV locks in World Cup rights in East Africa
AzamTV, the Tanzania-based pay-TV broadcaster, has snapped up rights in eight East African markets to soccer’s upcoming 2026 FIFA World …
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SportyTV lands NBA rights; Kings secure new jersey sponsor
SportyTV, the African sports media platform, has secured free-to-air broadcast rights to North American basketball’s NBA in several markets for the …
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Retailers pin sales hopes on World Cup boost
Retailers and consumer electronics brands are preparing for a potential sales boost ahead of soccer's 2026 FIFA World Cup national …
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USGA and Cisco to increase AI focus in renewed tech partnership
Cisco, the wireless technology and communications heavyweight, has extended its technology partnership with the United States Golf Association (USGA) governing …
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TKO in deal to bring portfolio of live events to Arizona
TKO Group, the multisport business giant, has made a move that will see a host of top-tier wrestling, boxing, and …
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Reebok named as kit supplier for new Ultimate Sevens competition
Reebok, the US sportswear brand, has been unveiled as the official kit partner of Ultimate Sevens, the new global rugby sevens …
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Opel in as top-tier German handball sponsor
German car manufacturer Opel has signed up as a significant new partner of top-level handball in the country.Opel becomes the naming rights …
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Google sponsors Iraq, Morocco national teams ahead of 2026 World Cup
Tech giant Google has announced new partnerships with the national soccer teams of Morocco and Iraq ahead of the upcoming …
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TVNZ, Sky NZ strike World Cup commercial venue deal
Public broadcaster Television New Zealand (TVNZ) has struck a deal with pay-TV broadcaster Sky New Zealand to allow commercial venues …
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NBC picks up additional NFL game for 2026-27 season
NBCUniversal (NBCU), the Comcast-owned US media heavyweight, has acquired an additional regular-season game from American football’s NFL to add to its …
