France’s opening Euro 2024 win draws over 11 million on TF1

Strong early viewership of soccer’s 2024 UEFA European Championship has continued across the continent, with French viewership of the country’s opening …

Infront and DEB extend for another four years, through 2027-28

Major sports and entertainment agency Infront and the German Ice Hockey Federation (DEB) have extended their exclusive marketing rights deal …

Sportfive partners with Swimming Australia to sell commercial rights

Sports and media agency Sportfive has announced a new partnership with the Swimming Australia governing body to sell its commercial …

Arsenal elevates Shaikh to global partnerships and ventures director

Arsenal, the top English soccer club, have promoted Omar Mohammed Shaikh to a new role as global partnerships and ventures director.He will …

WME Sports expands into padel, signs world no.1 Coello

WME Sports, the Endeavor-owned agency, has launched a talent representation division for padel and signed the world's top-ranked player in that …