NTT Data and Arsenal in fan engagement tie-up
Arsenal, of English soccer’s top-tier Premier League, have brought in Japanese technology service corporation NTT Data as a sponsor in …
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Panasonic bringing 37-year IOC partnership to an end
The major commercial deal between Japanese electronics giant Panasonic and the International Olympic Committee will not continue past the end of …
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JACKSHOOT LINK: the game-changer in IP broadcast workflows
JACKSHOOT, leaders in innovative live broadcast solutions, have today announced a game-changing new transmission service. Fully monitored and pay-as-you-go, it …
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Belgium’s Pro League launches five-season domestic rights tender
Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between …
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Chubb renews as official insurance sponsor of US Open
The United States Tennis Association (USTA) governing body and global insurance company Chubb have signed a multi-year partnership renewal, extending …
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ECB adds Zoopla to commercial partner portfolio
UK property website Zoopla has been unveiled as a commercial sponsor of the England and Wales Cricket Board (ECB).Through a …
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Has the novelty of the Hundred worn off?
When the Hundred started four years ago, there was excitement as a new format was introduced to the cricket landscape …
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Chelsea bring in Linglong Tire as global partner
English soccer giants Chelsea have unveiled Chinese tire manufacturer Linglong Tire as their new official global tire partner on a …
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Sky NZ renews BCCI home international rights
Sky New Zealand, the country’s pay-TV heavyweight, has announced the four-year renewal of its broadcast partnership with Indian cricket’s BCCI …
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MSE agrees Capitals-focused TikTok partnership
Monumental Sports and Entertainment (MSE), the multi-sport ownership group that controls, among others, the Washington Capitals of North America’s National …
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DirecTV files complaint against Disney as carriage impasse continues
US cable TV carrier DirecTV has filed a complaint against media giant Disney with the Federal Communications Commission (FCC) as …
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Repsol to part ways with Honda MotoGP team after 30 years
Repsol, the Spanish petrofuel company, will end its long-running sponsorship of the Honda MotoGP motorcycle racing outfit at the end …
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NFL extension for TelevisaUnivision, new deal with TV 2 in Denmark
American football’s top-tier NFL has extended its rights deal with the TelevisaUnivision media group in Mexico through 2026, putting an agreement …
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Agricultural Bank of China extends with World Table Tennis
The Agricultural Bank of China (ABC) and The World Table Tennis (WTT) global commercial organizer of table tennis tournaments created …
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McCoy’s to sponsor NFL in UK, Ireland
American football’s iconic National Football League (NFL) has agreed a new multi-year partnership in the UK and Ireland market with …
