French Ice Hockey Federation hires Agon to revamp commercial strategy
FFHG, the French Ice Hockey Federation, has enlisted sports agency Agon to overhaul its commercial strategy as the governing body …
FFHG, the French Ice Hockey Federation, has enlisted sports agency Agon to overhaul its commercial strategy as the governing body …
French soccer’s top-flight Ligue 1 has launched its direct-to-consumer (DTC) broadcast channel - named Ligue 1 Plus - and announced a …
The dealCanadian telecommunications and broadcast heavyweight Rogers closed a deal to become the majority shareholder of multi-sport ownership group Maple …
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
The Aquatics GB governing body has agreed a deal with the European Broadcasting Union (EBU), the continent’s association of public-service …
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has appointed experienced media executive John Martin as …
This is a collaborative piece by Kevin Farrar, head of sport partnerships for IBM in Europe, the Middle East, and Africa …
English soccer's top-tier Premier League has partnered with multinational software heavyweight Adobe, in a deal focused on personalised digital experiences - …
German media heavyweight Sport1 Medien has agreed a deal to sell production company Plazamedia to DMC Production.As part of the transaction, …
The Indiana Pacers franchise of the US’ iconic National Basketball Association (NBA) has announced an expanded partnership with prominent automobile …
Ride-hailing car service Uber has signed up as a sponsor of the Olympic and Paralympic Games to be held in Los …
French soccer heavyweights Olympique Lyonnais (Lyon) have had their administrative relegation to the second tier Ligue 2 overturned by the …