French Ice Hockey Federation hires Agon to revamp commercial strategy
FFHG, the French Ice Hockey Federation, has enlisted sports agency Agon to overhaul its commercial strategy as the governing body …
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LFP launches DTC channel with DAZN, Orange, and more to host
French soccer’s top-flight Ligue 1 has launched its direct-to-consumer (DTC) broadcast channel - named Ligue 1 Plus - and announced a …
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Deal Focus: Rogers takes grip on top-tier Canadian sport through MLSE deal
The dealCanadian telecommunications and broadcast heavyweight Rogers closed a deal to become the majority shareholder of multi-sport ownership group Maple …
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HSBC in major, multi-year LIV Golf tie-up
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
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Anson steps down as British Olympic chief to join private equity firm
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
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HSBC in major, multi-year LIV Golf tie-up
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
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Anson steps down as British Olympic chief to join private equity firm
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
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EBU’s Eurovision Sports to help showcase World Aquatics Champs in UK
The Aquatics GB governing body has agreed a deal with the European Broadcasting Union (EBU), the continent’s association of public-service …
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PFL hires new CEO in restructure, Murray shifts to lead international arm
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has appointed experienced media executive John Martin as …
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Op-Ed: How Data and AI are Transforming the Experience of Sport
This is a collaborative piece by Kevin Farrar, head of sport partnerships for IBM in Europe, the Middle East, and Africa …
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Premier League taps Adobe as part of wider digital transformation efforts
English soccer's top-tier Premier League has partnered with multinational software heavyweight Adobe, in a deal focused on personalised digital experiences - …
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Sport1 Medien sells Plazamedia to DMC Production
German media heavyweight Sport1 Medien has agreed a deal to sell production company Plazamedia to DMC Production.As part of the transaction, …
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Lucas Oil takes up Pacers jersey patch partnership
The Indiana Pacers franchise of the US’ iconic National Basketball Association (NBA) has announced an expanded partnership with prominent automobile …
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Uber becomes latest LA28, Team USA sponsor
Ride-hailing car service Uber has signed up as a sponsor of the Olympic and Paralympic Games to be held in Los …
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Lyon avoid relegation as DNCG potentially doom Palace to Europa League exit
French soccer heavyweights Olympique Lyonnais (Lyon) have had their administrative relegation to the second tier Ligue 2 overturned by the …
