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NHL agrees multi-year Sofascore tie-up

North American ice hockey's top-tier NHL has brought in live scores-based digital platform Sofascore as a new global partner.Through a …
Rai to air Italy in Davis Cup Final Eight; Fred Perry to sponsor tournament

Italian public service broadcaster Rai has secured rights in the country to show national team matches from the latter stages …
Visa renews sponsorship of AFC club competitions through 2029

Global credit card giant Visa has extended its partnership with the Asian Football Confederation (AFC) to continue as a sponsor of …
Li-Ning in as World Gymnastics global sponsor

World Gymnastics, the sport’s global governing body, has announced a bumper new partnership with the Chinese footwear and apparel brand …
Nine nets seven-year domestic rights partnership with Australian Athletics

Nine Network, the Australian commercial broadcaster, has secured a seven-year rights deal with the Australian Athletics governing body to air …

Germany’s Reindl finally gets IIHF presidency

Germany’s Franz Reindl has been elected as the new president of the International Ice Hockey Federation (IIHF).The voting required two …
NHL agrees multi-year Sofascore tie-up

North American ice hockey's top-tier NHL has brought in live scores-based digital platform Sofascore as a new global partner.Through a …
Rai to air Italy in Davis Cup Final Eight; Fred Perry to sponsor tournament

Italian public service broadcaster Rai has secured rights in the country to show national team matches from the latter stages …
Visa renews sponsorship of AFC club competitions through 2029

Global credit card giant Visa has extended its partnership with the Asian Football Confederation (AFC) to continue as a sponsor of …
Li-Ning in as World Gymnastics global sponsor

World Gymnastics, the sport’s global governing body, has announced a bumper new partnership with the Chinese footwear and apparel brand …
Nine nets seven-year domestic rights partnership with Australian Athletics

Nine Network, the Australian commercial broadcaster, has secured a seven-year rights deal with the Australian Athletics governing body to air …
CMA Media acquires RMC Sport from struggling Altice

CMA Media, the media arm of French logistics conglomerate CMA CGM, has completed the acquisition of the country’s pay-TV sports …
Arsenal and Topps partner in exclusive licensing deal

Arsenal, the English Premier League soccer champions, and Topps, the Fanatics-owned collectables brand, have announced a new, exclusive licensing deal. The …
Are London City Lionesses primed to disrupt the WSL?

London City Lionesses are an important test case for whether an independent women’s soccer club can succeed at the highest …
FFR set to renew Adidas kit deal through 2036

The French Rugby Federation (FFR) has recommitted to kit supplier Adidas, striking a new long-term agreement with the German manufacturer that …