IPL expands sponsorship portfolio with lucrative Gemini AI deal
Gemini, the artificial intelligence platform developed by tech giant Google, has struck a multi-year sponsorship agreement with cricket’s elite Indian …
Post
-
-
Sky NZ strengthens golf position with four-year DP World Tour renewal
Sky New Zealand, the pay-TV heavyweight, has consolidated its golf portfolio by extending its exclusive broadcast rights to the DP …
-
Chaotic AFCON final secures bumper viewership in France, UK, Italy
French free-to-air broadcaster M6 Group has announced high viewership for its coverage in France of the Africa Cup of Nations …
-
London Spirit kicks off new ownership era with Barclays, Nike deals
London Spirit, of English cricket’s short-format The Hundred competition, has added Barclays Bank and US sportswear giant Nike as major …
-
Sabalenka flies in as first tennis ambassador for Emirates
Female tennis star Aryna Sabalenka has been named as the first-ever tennis ambassador for Emirates Airlines.The Dubai-based carrier is a …
-
Sabalenka flies in as first tennis ambassador for Emirates
Female tennis star Aryna Sabalenka has been named as the first-ever tennis ambassador for Emirates Airlines.The Dubai-based carrier is a …
-
F1 sponsorships: Ferrari secures Whoop, Audi partners Nexo
The Ferrari Formula 1 (F1) motor racing team has announced a new partnership with wearable technology company Whoop as it …
-
NHL expands UK coverage with free-to-air ITV deal
North America’s elite National Hockey League has secured free-to-air coverage in the UK through a new deal with commercial network …
-
AIFF launches self-run media rights tender for condensed ISL season
The All India Football Federation (AIFF), the governing body for soccer in the country, has launched a new tender for …
-
OFC brings Genius Sports on board as integrity partner for new league
International sports data technology company Genius Sports has agreed a partnership with the Oceania Football Confederation (OFC) for the newly formed …
-
Sporting KC sells majority stake to Mallouk for ‘record fee’
Sporting Kansas City (KC), of North America's top-tier Major League Soccer (MLS), has a new majority owner, with Peter Mallouk, …
-
LaLiga returns to free-to-air TV in Spain with RTVE
Spanish soccer’s elite LaLiga will return to free-to-air television in the country after public-service broadcaster RTVE agreed a sub-licensing deal …
-
De Cecco brought in as Australian Open sponsor in late deal
Italian pasta manufacturer De Cecco has been named as the latest sponsor of the Australian Open grand slam tennis tournament …
-
Inter Miami upgrades Lowe’s to sleeve sponsor in lucrative expansion
Inter Miami have renewed and expanded their sponsorship with Lowe’s, elevating the home improvement company to a main partner, the Major League …
-
Silver confirms NBA Europe talks with Real Madrid
NBA commissioner Adam Silver has revealed that talks have taken place with Spanish heavyweights Real Madrid to join the proposed …
