Post
Real Madrid brings in Ouro as regional sponsor in multiple markets
Real Madrid, the Spanish soccer giants, have unveiled a new partnership with technology and financial services company Ouro.Under the agreement, …
Explainer: How MLS growth goes beyond the Messi effect
Major League Soccer has seen a significant increase in viewership and attendance in recent years, with season ticket sales and …
Tebas targets LaLiga match in US by 2025-26
LaLiga president Javier Tebas hopes the top Spanish soccer league can stage a regular-season fixture in the US as soon …
Guinness ‘to replace Budweiser as EPL beer sponsor’ in four-year deal
English soccer's top-tier Premier League (EPL) is set to begin a lucrative commercial tie-up with renowned beer brand Guinness in 2024-25, …
Manchester City announce Quidd tie-up
English soccer giants Manchester City have unveiled a new multi-year partnership with digital collectibles platform and NFT (non-fungible token) marketplace Quidd.Through …
TSC elevates long-serving Wilson to managing director
The Sports Consultancy (TSC), the London-based commercial advisory firm, has promoted Matt Wilson to managing director.In his new role, Wilson …
Ferrari finally fill title sponsorship void with multi-year HP deal
Formula 1 (F1) motor racing giants Ferrari have entered into a multi-year title sponsorship deal with computer hardware heavyweight Hewlett-Packard …
EHF Euro 2024 delivers record broadcast reach
The 2024 men’s EHF European Handball Championship national teams tournament secured the largest broadcast reach in the event’s history, with …
PFL brings in experienced Revelo as media rights strategy head
The Professional Fighters League (PFL) US-based mixed martial arts (MMA) promotion has hired experienced industry executive Emilio Revelo as senior vice …
Serie A eyes US growth with Minute Media content deal
Italy’s Serie A has become the latest major European soccer league to agree a content partnership with Minute Media, the …
Infinite Reality to acquire Drone Racing League, boosting value to $3.5bn
Metaverse content company Infinite Reality has unveiled a definitive agreement to acquire the international Drone Racing League series for $250 …
Acquera announced as latest partner of E1 World Championship
The all-electric E1 powerboating series has brought in yacht services company Acquera as a commercial partner for the remainder of …
Apex draws more athletes in second Elite Performance funding round
Sports investment firm Apex has announced the second closure of its Elite Performance Venture Capital Fund with €50 million ($53 …
AzamTV secures LaLiga rights in Sub-Saharan Africa until 2028-29
Pay-TV broadcaster AzamTV has acquired non-exclusive rights to Spanish soccer’s LaLiga in Sub-Saharan Africa for the next five seasons.The long-term …
Skyscanner in as global Solheim Cup partner
Worldwide travel-centric search engine Skyscanner has today been unveiled as a commercial sponsor of the Solheim Cup, women’s golf’s top-tier teams …