WWE launches SiriusXM channel; expands Mattel deal
WWE, the heavyweight professional wrestling promotion, has launched its own channel on the SiriusXM national satellite and online distributor in the …
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FIBA relocates Asia office to Kuala Lumpur, Khan in as Khajirian successor
FIBA, the global basketball governing body, is set to appoint a new executive director for its regional operations in Asia, …
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M&C Saatchi Sport & Entertainment restructures leadership team
M&C Saatchi Sport & Entertainment, the international marketing and sponsorship agency, has made two key senior leadership changes to mark its …
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Socios to launch first fan tokens in US through Playfly Sports tie-up
Socios, the blockchain-based fan engagement platform, has made its first entry into US sports through a partnership with sports media …
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Qatar Stars League and Doha Bank in naming rights extension through 2029-30
The Qatar Stars League, that country's premier domestic soccer competition, has extended its main sponsorship deal with the Doha Bank …
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Manchester Super Giants and Southern Brave strike front-of-shirt deals
The Manchester Super Giants (MSG) and the Southern Brave, both from English cricket's short-form domestic The Hundred competition, have brought in …
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Cuban-led investment firm acquires minority stake in the A’s
An investment group led by American billionaire Mark Cuban has acquired a minority stake in the Athletics ahead of the Major …
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CAF opens AFCON commercial rights tender for 2028-36 cycle
The governing Confederation of African Football (CAF) soccer body has begun a tender process to find a commercial partner agency for …
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Soccer wrap: Aston Villa, Hull City, Real Betis, Osasuna, Juventus
Ahead of the 2026-27 campaign, several of Europe's most prominent soccer sides are agreeing new and renewed commercial partnerships to …
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BOA renews Panthers stadium naming rights deal amid $1.3bn upgrade
Bank of America Stadium, the home stadium of American football’s Carolina Panthers and soccer’s Charlotte FC, will retain its moniker …
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DAZN capitalizes on Spain’s World Cup win with UEFA Nations League rights
DAZN, the international OTT streaming service, has capitalized on the country’s recent FIFA World Cup 2026 triumph by securing the rights to …
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Hard Rock Bet sweeps Florida sports sponsorships with Miami Marlins deal
The Miami Marlins franchise of Major League Baseball (MLB) has announced Hard Rock Bet, the digital sportsbook and iCasino, as …
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Kings World Cup Clubs 2026 adds Coca-Cola, Powerade, Wingstop, Exodus
Kings League, the digital-focused soccer venture launched by former Spanish star Gerard Piqué, has announced several new partners for its …
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BTTC maintains widespread FTA distribution with ITV
TOCA, the motorsports promoter that organizes the annual British Touring Car Championship (BTCC) series, has confirmed a new multi-year broadcast …
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NFL secures FTA coverage in France via L’Équipe, France TV
American football’s NFL has secured free-to-air (FTA) coverage in France after securing rights deals with L'Équipe, the FTA digital and …
