Channel 4 and TNT Sports snap up Women’s FA Cup through 2027-28
From the start of the 2025-26 season, English soccer's Women's FA Cup knockout tournament will be covered live domestically (and …
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Soccer wrap: Hoffenheim, Brentford, Osasuna, Real Sociedad, Monaco
Germany's TSG Hoffenheim has extended its long-running shirt sponsorship deal with multinational software company SAP until 2030. The five-year renewal will also …
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WNBA’s Fever launch DTC service with Endeavor Streaming
The Indiana Fever franchise of US women’s basketball’s elite WNBA has partnered with the Endeavor Streaming entertainment technology firm to …
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Volleyball World and Mizuno renew through 2026
The Volleyball World commercial vehicle has today announced a partnership extension with Japanese sportswear brand Mizuno until 2026.The multi-year renewal will …
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LA28 brings in electric air taxi firm Archer as latest partner
Aviation taxi brand Archer has signed up as a commercial partner of the 2028 Olympic and Paralympic Games in Los Angeles, …
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UEFA leads FIFA congress walk-out in Infantino protest
Tensions between soccer bodies FIFA and UEFA have risen after delegates from multiple European FIFA member associations walked out of …
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Deal Focus: Diageo wades into World Cup sponsorship after a testing 2024
The dealLast week (May 8) global beverage giant Diageo, one of the world’s largest alcoholic drinks conglomerates, agreed a wide-ranging commercial …
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Lidl takes EHF Euro sponsorship to decade with renewal until 2028
German supermarket chain Lidl has renewed its deal to sponsor the men’s and women’s EHF European Handball Championship national teams …
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Long-serving Simon to retire as WTA chairman
Steve Simon will step down from his role as chairman of the Women’s Tennis Association (WTA) after a decade with …
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IMG renews Vikings marketing ties for global growth
Global sports and entertainment agency IMG has extended its tie-up with the Minnesota Vikings franchise of American football’s NFL.Across the …
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Explainer: How Shakhtar Donetsk generates revenue during wartime
The UEFA Champions League, Europe’s elite soccer competition, has long allowed clubs from outside the continent's so-called “top five” leagues …
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Stats Perform agrees data tie-up with ELF, hires new CFO
Stats Perform, the international sports data technology provider, has signed up as the data partner for the European League of …
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Naples to stage 38th America’s Cup in 2027
The Italian coastal city of Naples has been chosen to host the 2027 edition of sailing's iconic America's Cup.New Zealand, …
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Dream Sports makes strategic investments into Cricbuzz and Willow TV
Indian technology and fantasy sports firm Dream Sports is investing $50 million into two platforms owned by Indian digital media …
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ProSiebenSat.1 and Dyn land IHF rights until 2031
German free-to-air commercial network ProSiebenSat.1 and sports streaming platform Dyn Media have secured domestic rights to major International Handball Federation (IHF) tournaments from 2026 through 2031.ProSiebenSat.1 has …
