Grey Goose builds on New York success with Australian Open deal
Vodka brand Grey Goose has become an official sponsor of the Australian Open grand slam tennis tournament.Through a multi-year deal …
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NBA to return to Macau in 2025 with Nets – Suns friendlies
North America’s elite National Basketball Association (NBA) has announced a new multi-year partnership with Sands China, the Macau branch of …
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Continental renews three-year partnership with RCS Sports
Tire manufacturer Continental has extended its sponsorship agreement with cycling organizer RCS MediaGroup for the next three years.After sponsoring RCS’ …
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Formula E announces strategic partnership with Red Bull Media House in DACH
The Formula E all-electric motor racing series has announced a new strategic partnership with Red Bull Media House, the media …
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LFP brings in Essilor as sponsor in Sportfive-brokered deal
French soccer’s LFP governing body has struck a multi-year tie-up with Essilor, an optical products designer and manufacturer.Through a deal …
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Is Formula E’s media rights strategy now fully charged?
Formula E, the all-electric motor racing championship, is now just over 10 years old.The series, a revolutionary concept when first launched, …
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Chinese Grand Prix back for the long haul with five-year extension
The Chinese Grand Prix will remain on the Formula 1 (F1) motor racing calendar through the 2030 season after the …
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BetBoom expands with UFC to become betting partner in Latin America
Mixed martial arts’ Ultimate Fighting Championship (UFC) has expanded its partnership with BetBoom, the global online igaming and sportsbook, to cover …
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DFL secures 2% uptick in new four-year domestic media rights deals
The DFL German soccer body has achieved a 2% increase in media rights value after today confirming its new broadcast deals …
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Sportradar opens Sao Paulo office amid booming sports betting market
Sportradar, the Switzerland-based sports technology and betting services company, has opened a new office in Sao Paulo, Brazil.The firm has said …
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Mediaset transfers Extreme E deal to Extreme H
Italian broadcaster Mediaset will cover the 2025 season of hydrogen-powered off-road racing series Extreme H (formerly Extreme E), through a …
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Miele Switzerland becomes second national partner for UEFA Women’s Euro
European soccer’s governing body UEFA has brought in home appliance brand Miele Switzerland as a commercial partner of next year’s …
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Garber takes MLS commissioner stint to 28 years through extension
North America’s Major League Soccer (MLS) has agreed a four-year contract extension with Don Garber to continue as commissioner of …
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Formula E nets Chinese broadcast deal with Tencent
The Formula E all-electric motor racing series has secured a live broadcast deal with Chinese digital giant Tencent for the …
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Commercial success the springboard for Aston Martin’s championship journey
Since returning to the Formula 1 (F1) grid in 2021, the Aston Martin Team (AMF1) has leveraged its iconic brand …
