How the WSL leans on international soccer amid a competitive divide
The 2024-25 season of the WSL concluded earlier this month, with Chelsea being crowned champions once again and in doing …
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NFL votes to allow players to compete in LA28 flag football
American football’s elite National Football League (NFL) has voted to allow its players to participate in flag football's debut at the Los …
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FIBA taps Mediapro to sell 3×3 basketball media rights in Asia
Basketball's international governing body FIBA has brought Mediapro Asia, the regional arm of the international sports media rights agency, on …
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NBA and Gatorade add eight more years to four-decade partnership
North American basketball’s NBA has extended its long-standing partnership with Gatorade, the sports drink brand owned by PepsiCo, for another …
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Deal Focus: Everton nets Hill Dickinson as stadium naming rights partner
The dealHill Dickinson, the Liverpool-based commercial law firm, has been announced as the inaugural naming rights partner for Everton’s new …
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NFL votes to allow players to compete in LA28 flag football
American football’s elite National Football League (NFL) has voted to allow its players to participate in flag football's debut at the Los …
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FIBA taps Mediapro to sell 3×3 basketball media rights in Asia
Basketball's international governing body FIBA has brought Mediapro Asia, the regional arm of the international sports media rights agency, on …
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NBA and Gatorade add eight more years to four-decade partnership
North American basketball’s NBA has extended its long-standing partnership with Gatorade, the sports drink brand owned by PepsiCo, for another …
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Deal Focus: Everton nets Hill Dickinson as stadium naming rights partner
The dealHill Dickinson, the Liverpool-based commercial law firm, has been announced as the inaugural naming rights partner for Everton’s new …
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Coca-Cola reunites with Premier League in three-year deal
Soft drinks giant Coca-Cola has today agreed a new three-year sponsorship deal with English soccer’s top-tier Premier League from the …
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EBU, European Gymnastics prolong broadcast deal through 2028
The European Broadcast Union (EBU), the umbrella body of free-to-air broadcasters, has renewed its agreement with the European Gymnastics (UEG) governing …
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MLS and Continental extend long-standing partnership
Tire manufacturer Continental has announced a multi-year renewal of its long-running partnership with North America’s Major League Soccer (MLS).The extension maintains …
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ESPN lands Extreme H World Cup rights in Latin America
International sports broadcaster ESPN has secured rights in Latin America to the inaugural FIA Extreme H World Cup, the upcoming …
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FIA returns to profitability in 2024 as presidential election looms
Elite motor racing’s FIA governing body has published its financial results for the 2024 financial year, marked by rising year-on-year …
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Silverstone secures NEFT Vodka partnership
Silverstone, the motorsports venue and organizer of motor racing’s Formula 1 (F1) British Grand Prix, has brought in Austrian spirits brand …
