ECB expects overseas media rights boost after Hundred stakes sale
The profile of the new-found investors in the eight teams from English cricket's short-form Hundred will be of benefit when …
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UFC and Monster Energy in major sponsorship renewal
Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a record …
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Sustainability ‘weighing on sponsors’ minds’, new report finds
The sustainability credentials of prospective partners are already viewed as an important factor among sports sponsors and are going to …
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Everton sponsor Stake to exit UK amid adult content advertising probe
Crypto casino and sports betting platform Stake.com has exited the UK amid an inquiry into its advertising activities on social …
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Fox generates over $800m in ad revenue for Super Bowl
Fox Corp, the US media giant, generated more than $800 million in advertising revenue from its coverage of the 2025 …
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LFP takes DAZN to court for failed rights payment
French soccer’s LFP governing body has taken legal action against global streaming service DAZN over unpaid rights fees for this season …
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NHL’s World Cup of Hockey to return in 2028
The World Cup of Hockey international tournament is set to return in February 2028, as the sport looks to establish …
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Southern Brave sale to GMR Group concludes Hundred team auction process
The auction for stakes in the eight teams from English cricket’s short-form Hundred competition has now concluded, through the (as …
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Explainer: Why US medical companies target sports sponsorships
Much like the US sports market, the US healthcare market is a multi-billion dollar industry that relies on the custom …
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UEFA changes TEAMs
An era came to an end as European soccer's governing body UEFA announced it has entered exclusive negotiations with the …
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Tag Heuer clocks on as first Monaco GP title sponsor
Tag Heuer, the luxury Swiss watch brand owned by French luxury goods conglomerate LVMH, has become the first-ever title sponsor …
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Soccer players to monetize data through FIFPRO-SDL tie-up
FIFPRO Technologies, a new division of the global labor union for professional soccer players, has announced a long-term partnership with Sports …
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F1 sponsorship splurge – McLaren, Aston Martin, Alpine, VCARB
The commercial build-up to the 2025 Formula 1 (F1) motor racing season continues, with the Aston Martin, Racing Bulls, Alpine, …
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Tencent secures exclusive Wimbledon rights in mainland China
Chinese digital giant Tencent has expanded its tennis portfolio after securing exclusive broadcast rights to the Wimbledon Championship grand slam …
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Op-ed: The new era of sponsorship effectiveness – 10 ways to maximise ROI
In 2025, sport is more than a viable choice for brands looking to boost awareness and affinity, it’s becoming a …
